hot  /  reviews  /  videos  /  cblogs  /  qposts

Capcom's plotting a DLC avalanche

11:30 AM on 04.18.2013 // Jim Sterling

"Nice wallet, it'd look better with my dick in it!"

Like most "AAA" publishers, Capcom is finding itself in a market no longer capable of meeting its extravagant financial expectations. At a time where even a game selling five million copies is considered a failure, the company has one answer -- an avalanche of DLC!

Capcom's forecast revisions are centered around an upgraded downloadable content strategy, to the point where it's no longer interested in making games that can't offer buckets of extra stuff sold piecemeal. It reports that it's "strictly re-evaluated" projects currently in progress, in order to have them comply with this new plan. 

Indeed, the company has placed the blame for its recent underperformance entirely at the feet of its slow adoption of the "digital contents market," which is ironic when you consider how lambasted the company is for adopting that market so shamelessly

The company also noted that outsourcing games to Western developers hasn't been helping either, and aims to keep projects more internal from now on. 

Over the next fiscal year, Capcom plans to boost profits by adopting the following strategies:

  • Promoting the digital strategy (DLC) in the consumer business.
  • Aim for growth surpassing that of the market by reinforcing the Online and Mobile Contents business. 
  • Strengthen earnings base by expanding the title lineup in the P&S business. 

When run through the Business Speak Translator, the company is basically saying, "DLC mobile gaming DLC lol." 

This shouldn't come as a major surprise to those following the mainstream game business. It's become quite clear that companies like Capcom are trying their damnedest to retain their cashflow in the face of a fragmented audience by making more money per game sold. If Capcom can't increase it's audience size, it'll fleece the current one for more cash.

This "double dip" approach is likely to become more and more commonplace as publishers refuse to accept anything less than the same amount of profit they've grown accustomed to. 

Like so many recent tactics in the game industry, it'll probably work ... for a while. It'll work until enough people get sick of spending $60 on little more than a content delivery system, grow tired of microtransactions and subscriptions, hold out for obligatory Complete Editions, and eventually migrate to the many, many competing forms of entertainment that constantly vie for their attention. 

Not that publishers care. After all, the only thing that matters is making the cash now. They can always have a round of fucking layoffs later.

Capcom's Forecast Revisions [via NeoGAF]

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

Mike Martin avatarMike Martin
I'm watching you.
FlanxLycanth avatarFlanxLycanth
SkarKrow avatarSkarKrow
Work noooooooooooooooooo D:
The Dyslexic Laywer avatarThe Dyslexic Laywer
I had such a awkward time playing Catherine because it shared the same name as my mother....
JayDGee avatarJayDGee
Broforce is coming out of early access on the 15th. I had no Idea it was an early access game.
James Internet Ego avatarJames Internet Ego
I have now played all 3 Witcher games. My verdict: Witcher 1 - alright, aged badly, lots of sex. Witcher 2 - good, very short, not much sex at all. Witcher 3 - Excellent in every way.
ikiryou avatarikiryou
I really wish MGO had been implemented with free-roam gameplay PMC (clan) setup instead of the standard matchmaking. Imagine roaming bands of PMC's opposing each other on the battlefield. How sexy would that be?
SkarKrow avatarSkarKrow
Playing Shantae & The Pirates Curse, must say I'm loving it for the most part, barring the odd WHERE AM I D: moment
JayDGee avatarJayDGee
Added a humble code to my steam account when I already had the game. Purely because the soundtrack was attached. Now I see it on 2 friends wishlists. They must never know.
SkarKrow avatarSkarKrow
Okay so what 2, 3, 4 years later I bothered to finish. Now to write up that blog on why FFXIV lost my love by never challenging me and see if it's actually interesting...
FlanxLycanth avatarFlanxLycanth
What's up with taking your phone or a magazine to the toilet? Y'all need more fibre in your diet, why should a toilet visit take more than 2 minutes? What are you people doing with your asses.
Pixie The Fairy avatarPixie The Fairy
Finished Momohime/Jinkuro's story in Muramasa last night. I always liked that ending. I didn't know there were more endings, though. On to Kisuke's story!
OrochiLeona avatarOrochiLeona
It feels like each day I get up, do the rounds of my bookmarks, and am immediately brought down by kneejerk hate: new stuff, old stuff, last nights stuff, 2moros stuff, a game, a film, TV. Critical thinking is fine, but dang, pure cynicism's winning :(
Vuster avatarVuster
Rpg Maker MV is coming soon O: I mean I am overjoyed but... I JUST GOT USE TO VX ACE!! Either way, I intend to do a form of quick summery of the features on release o:
Flegma avatarFlegma
Nintendo's(?) weekly SMM level picks: [url][/url] - scroll down a bit for the list. I wish I didn't need to type in the level ID myself, though.
Shinta avatarShinta
Metal Gear Online, Day 2. The maps in this game are amazing. Try out all 3 classes, because they're all pretty different. Really getting the hang of the game now.
Jay Escobar avatarJay Escobar
Video game voice actors are threatening to go on strike if EA, Activision, Disney, WB, and others refuse to pay them the necessary bonuses (
GoofierBrute avatarGoofierBrute
I love how Final Fantasy Record Keeper is making a big deal about being able to unlock FF XII's Vaan. I do get to unlock Ashe though, so that's cool.
gajknight avatargajknight
Just put in my pre-order for Dragon Quest Heroes: The Thing in The Thing with The Thing. Good times, hope it doesn't disappoint! Like I do. With everyone.
Terry 309 avatarTerry 309
You know you've played a good JRPG when the ending makes you sad...
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -