Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android



Capcom's plotting a DLC avalanche photo
Capcom's plotting a DLC avalanche

11:30 AM on 04.18.2013

"Nice wallet, it'd look better with my dick in it!"


Like most "AAA" publishers, Capcom is finding itself in a market no longer capable of meeting its extravagant financial expectations. At a time where even a game selling five million copies is considered a failure, the company has one answer -- an avalanche of DLC!

Capcom's forecast revisions are centered around an upgraded downloadable content strategy, to the point where it's no longer interested in making games that can't offer buckets of extra stuff sold piecemeal. It reports that it's "strictly re-evaluated" projects currently in progress, in order to have them comply with this new plan. 

Indeed, the company has placed the blame for its recent underperformance entirely at the feet of its slow adoption of the "digital contents market," which is ironic when you consider how lambasted the company is for adopting that market so shamelessly

The company also noted that outsourcing games to Western developers hasn't been helping either, and aims to keep projects more internal from now on. 

Over the next fiscal year, Capcom plans to boost profits by adopting the following strategies:

  • Promoting the digital strategy (DLC) in the consumer business.
  • Aim for growth surpassing that of the market by reinforcing the Online and Mobile Contents business. 
  • Strengthen earnings base by expanding the title lineup in the P&S business. 

When run through the Business Speak Translator, the company is basically saying, "DLC mobile gaming DLC lol." 

This shouldn't come as a major surprise to those following the mainstream game business. It's become quite clear that companies like Capcom are trying their damnedest to retain their cashflow in the face of a fragmented audience by making more money per game sold. If Capcom can't increase it's audience size, it'll fleece the current one for more cash.

This "double dip" approach is likely to become more and more commonplace as publishers refuse to accept anything less than the same amount of profit they've grown accustomed to. 

Like so many recent tactics in the game industry, it'll probably work ... for a while. It'll work until enough people get sick of spending $60 on little more than a content delivery system, grow tired of microtransactions and subscriptions, hold out for obligatory Complete Editions, and eventually migrate to the many, many competing forms of entertainment that constantly vie for their attention. 

Not that publishers care. After all, the only thing that matters is making the cash now. They can always have a round of fucking layoffs later.

Capcom's Forecast Revisions [via NeoGAF]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Capcom

10:00 AM on 03.19.2015
Rockman Gigamix will get a reprint next month in Japan

Earlier this year we reported that the Rockman Megamix manga series would be getting a reprint in Japan. Now, creator Hitoshi Ariga has moved on to the subsequent Gigamix series, and has also confirmed a reprint for April.&nb...more



2:02 AM on 03.17.2015
Resident Evil Revelations 2's extra episodes are fun, but non-essential

As you might be aware, Capcom is taking a really weird approach to Resident Evil: Revelations 2. In addition to bringing in an episodic format, they've also hitched two secretive "extra episodes" to the package, exclusive to ...more



2:01 AM on 03.17.2015
Review: Resident Evil Revelations 2: Episode 4

That's it, folks. Resident Evil: Revelations 2 is finally done with its odd episodic format, delivering small chunks every week for the past month or so. The final package is out in all of its glory, including the disc v...more



View all Capcom






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more