Quantcast


Capcom: 'If you make a good game, people will buy it' photo

A lot of publishers have been having trouble figuring out how to make more money off their Wii games. We've heard from some folks at Capcom say that "hardcore" gamers have moved on from the Wii, or that there was never an consistent audience for "good" games on the console to begin with. Keep in mind, the people making these statements generally don't make videogames; they just publish them. They're the guys who hire the artists and designers to create games; the money men who are generally more concerned with tracking trends and chasing demographics than actually making anything.

Ask an actual developer at Capcom what he thinks of the situation, and you'll get a different answer. When I asked Ryota Niistuma (producer of multiple Wii games for Capcom) about the process of designing a game for the Wii, his answer was simple. First, he tries to think of a good idea for a game. Then, if it looks like it's going to be a Wii title, then he tries to think of ways to use the Wii's unique features to the game's advantage.

Crazy, right? Why does he go about it this way? Why doesn't he start from the ground up with tons of specific gimmicks and tricks? Well, I guess it's because "good games will sell, regardless of what console their on."

Note that he did not say "You need to track demographics and sales data of other games to figure out exactly what sells and what doesn't, then try to make a game that will definitely make you ten times what you spent on it." If he did think like that, I seriously doubt he'd have produced a game like Tatsunoko vs. Capcom, and I'd also seriously doubt that I'd like his games so much.








More gaming stories around the web. Got news? Submit yours to tips@destructoid.com

Jonathan Holmes is the most lovable Associate Editor on Destructoid. Catch him on videos, original editorials, and on back episodes of the Destructoid Show and MTV's Road Rules. Jonathan is a retro gamer's gamer. Likes Mega Man 2, Resident Evil, Katamari Damacy, Bit.Trip, Metal Slug 3 Meet the rest of the team



Post a comment! You can also post a photo below:

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

47 comments | showing # 1 to 47
prev next

Cyril's Avatar - Comment posted on 01/25/2010 14:27
Cyril
. . .And what about those good games that people don't buy?

Like Little King's Story?
JFF's Avatar - Comment posted on 01/25/2010 14:31
JFF
"If you make a good marketing campain, people will buy it"
HoodedMiracle's Avatar - Comment posted on 01/25/2010 14:31
HoodedMiracle
MadWorld would like a word with you.
Xzyliac's Avatar - Comment posted on 01/25/2010 14:32
Xzyliac
"good games will sell, regardless of what console their on."

That didn't save my little buddy.

[img]http://3.bp.blogspot.com/_t1Z6wNZ11wA/SPLlRcTNsEI/AAAAAAAAAAU/DcoPPGm58FU/S1600-R/dreamcast_logo.jpg[/i]
Xzyliac's Avatar - Comment posted on 01/25/2010 14:32
Xzyliac
Fail.

Acid's Avatar - Comment posted on 01/25/2010 14:33
Acid
Ico.
AlexBebop's Avatar - Comment posted on 01/25/2010 14:34
AlexBebop
As much as I want to believe this statement, games like No More Heroes, Metroid Prime Trilogy and the previously mentioned Little King's Story are coming to mind that say otherwise.

But with Tatsunoko vs Capcom and No More Heroes 2 out this week, maybe some truth will be added to Capcom's statement :)
Roek's Avatar - Comment posted on 01/25/2010 14:39
Roek
" Last night I had the strangest dream
where everything was exactly as it seemed "
Smuckers's Avatar - Comment posted on 01/25/2010 14:40
Smuckers
That's a nice sentiment, but for those "idiots" who track trends and demographics, you know, the ones responsible for <i>making</i> actual money It has yet to be shown that a good game will in fact make enough money to cover the amount you spent on it. Do i think publishers should stop making quality titles for wii? of course not. But when you look at the great games like little king's story, okami, and madworld, even zelda: tp to a certain extent, I think it's rather short-sighted to say that all good games will sell on wii because that really hasnt been the case unless you're nintendo.
silvain's Avatar - Comment posted on 01/25/2010 14:47
silvain
I'd be willing to bet that Okami, Madworld, and NMH all made money.

Just sayin'.
Xeribris's Avatar - Comment posted on 01/25/2010 14:48
Xeribris
While I would like to agree with this statement I find it difficult to do so. There are many other factors to consider including; "the last time a bought a game for this system that was supposed to be great I was punched in the face by suck." It is unfortunate that games on the Wii have the stigma that they are bad games or mini-game compilations just because of the system. Hopefully with the releases of some truly good games for us non-casual gamers this will begin to fade. We will just have to see.
Super Drybones's Avatar - Comment posted on 01/25/2010 14:51
Super Drybones
While it may not be true, I would rather developers think this way as opposed to realistically.
worm jerky's Avatar - Comment posted on 01/25/2010 14:55
worm jerky
Little King's Story... so good. I wish more people would buy it :(
AlexBebop's Avatar - Comment posted on 01/25/2010 14:56
AlexBebop
@Super Drybones

I agree. Developers could get apathetic about their product and not put as much effort in if they truly think no one will care.
TheCleaningGuy's Avatar - Comment posted on 01/25/2010 14:57
TheCleaningGuy
Yakuza 2 disagrees.
JFF's Avatar - Comment posted on 01/25/2010 14:58
JFF
The text is on the Wii but the problem is not restricted only to him.
Don't be naive. You know that investment attracts investment. Could there be an indie developer to launch the most entertaining of the games and yet he will never sell the same as a just acceptable mainstream game in which were invested tens of millions in advertisement. You know that games like Psychonauts, ICO and Mirror's Edge sold much less than they deserved. But Assassin's Creed, Kane & Lynch ...

The quality it's not attached to the sells by themselfs. There's a lot of other factors. Some are more important, unfortunately.
Havoc Fang's Avatar - Comment posted on 01/25/2010 15:00
Havoc Fang
Halo...As a contrast. Shit game, sold millions.

...Also, because I'm gay for it, Vampire The Masquerade: Bloodlines. It only ever sold 'well' like three years after it came out and people noticed, and by then the company that made it was long dead.
psycho terror2's Avatar - Comment posted on 01/25/2010 15:03
psycho terror2
Note that he did not say "You need to track demographics and sales data of other games to figure out exactly what sells and what doesn't"

shame he didn't, because that's by far the most effective way to figure out what sells.

this is nothing but wishful thinking.
KingSigy's Avatar - Comment posted on 01/25/2010 15:03
KingSigy
You have a small grammar error. It should read, "What console they're on."

Anyway, it's glad to see that one company at least understands how to develop good software. It's too bad Capcom's international studios can't produce anything worthwhile, but we will always have Capcom Japan for classics.
EdgyDude's Avatar - Comment posted on 01/25/2010 15:06
EdgyDude
I'll accept this guy has the right idea, problem is that this coming from the same company that released and bitched about the poor sales of a second lightgun spin-off game, a crappidied graphics port and SPYBORGS sounds at the very least GODAMN FUKKEN OFFENSIVE IMO.

"we know good games do sell well on any platform, we are simply pissed you Wii owners don't buy our low effort shit, so we say you have disowned the Wii" is what my minds translates. Also before someone brings Zack and Wiki into play i'll note that it as much as TvC and MH3 have not received a fraction of the promotion X360/PS3 games get.

Dead Space was one impressive game last year not to mention EA's flagship title, it also didn't get much promotion and we know how that one went. EA learned the lesson with Dante's Inferno, seems Capcom needs a few more punches to get it.
bustaballs's Avatar - Comment posted on 01/25/2010 15:07
bustaballs
But Vampire was so buggy. It was nearly as bad as Gothic 3 for me.

I could name off at least 100 games off the top of my head that didn't sell well that were 100x greater than most of these blockbuster games out today.
Scroll's Avatar - Comment posted on 01/25/2010 15:09
Scroll
Nah.
LegendPenguin's Avatar - Comment posted on 01/25/2010 15:10
LegendPenguin
Reading the comments, does anybody have sales numbers for Bayonetta in the U.S.?

I get the feeling that it'll fall under the "good game, crap sales" umbrella.
AlexBebop's Avatar - Comment posted on 01/25/2010 15:17
AlexBebop
@LegendPenguin

You may be right on that one. But then again, Bayonetta does have sex on its side, and sex does sell. It'll be interesting to see how those numbers pan out.
psycho terror2's Avatar - Comment posted on 01/25/2010 15:19
psycho terror2


god i wish i still had photoshop.
dolson's Avatar - Comment posted on 01/25/2010 15:24
dolson
Zack & Wiki is a great game. It didn't sell well, but I bought it.. I tried to convince others to buy it, but only one did, and he loved it too. Their art style, which was fine, turned off a lot of adults.
Los255's Avatar - Comment posted on 01/25/2010 15:51
Los255
Too bad this can't be said about Dark Void.

SICK BURN
Holyetheline's Avatar - Comment posted on 01/25/2010 15:55
Holyetheline
SMB Wii sells great, it's a good game, maybe most Wii games just don't live up to that level of greatness.
flea friend's Avatar - Comment posted on 01/25/2010 16:08
flea friend
'If you make a good game, people will buy it'

Tell that to Looking Glass Studios.
True Axiom's Avatar - Comment posted on 01/25/2010 16:09
True Axiom
Mind-blowingly awesome games sell themselves. Games from niche genres, ports of other games and collections of past released (that most "serious" gamers would already own), games that sound like they are from a cartoon designed for five year olds (Sorry, Little King's Story and Zak and Wiki), and decent/good games with no marketing whatsoever (Madworld, NMH) don't sell bundles and barely break even.

One day, some company will release a great game on the Wii, that isn't a rail shooter, that isn't a port, that isn't named in a way designed to pander to the 6 year old market, and put some marketing muscle behind it, and it will sell. But NO ONE'S DONE THAT. This either means the Wii is awful or developers for the Wii are awful. And...Nintendo's shown the Wii isn't awful.
DanielCampbell's Avatar - Comment posted on 01/25/2010 16:23
DanielCampbell
Although I have not finished the article yet, good games do not always sell. Little King Story (good call Cyril), Beyond Good and Evil, Radiata Stories, Killer 7 (debatable), Psychonaughts, ETC.
DanielCampbell's Avatar - Comment posted on 01/25/2010 16:26
DanielCampbell
Oh, and Zack & Wiki.
Cowboy TTop's Avatar - Comment posted on 01/25/2010 16:38
Cowboy TTop
@Holy

How can other devs live up to the heights of Nintendo? The Wii has their name stamped on it, and third parties get next to no help from Nintendo.

Nintendo are in a good sweet position, as they are taking money for both Wii consoles and Wii games, and thus can pump extra into ads, promos etc.

I still think many should just leave Wii to die in the sun, sacrificed at the alter of casuals and profit, so we can move on. Tatsunoko vs Capcom is cool enough but frankly wasted on Wii. I'll wait for a sequel or similar on 360/PS3.
Hiltz's Avatar - Comment posted on 01/25/2010 16:41
Hiltz
Sometimes, it takes more than a good game to sell well.

Zack & Wiki is a good example. A good game but one of a very niche genre (point and click genre is on life support at best) and Capcom really didn't market the game outside of Japan.

MadWorld is another example of a good game that sold poorly. Why? Well, its unique stylish graphics probably didn't appeal to everyone. More importantly ,the game's length was ridiculously short making it an ideal game to rent.


Dead Space Extraction's issue was that no one wanted (especially Dead Space fans) Extraction to be an on-rails FPS. Quite frankly, the on-rails FPs genre is not well known for games of its type to sell well. Pretty much the only reason why Umbrella Chronicles sold really well was due to the RE brand name.
By the time the sequel came around, the majority of Wii owners grew tired of the genre especially with the disappointing announcements of both Dark Side Chronicles and Extraction being spin-off games in the on-rails FPS genre instead of their traditional genres.


What about No More Heroes? Well, its hard enough for any Grasshopper Manufacture game to sell well given that they're not designed to appeal to everyone. In addition, Ubisoft failed to market the first game as well as its sequel. The worst part is how the publisher knew that the first game managed to sell surprisingly well and yet it still didn't lift a finger to properly promote the game.
Jeff Cusack's Avatar - Comment posted on 01/25/2010 17:02
Jeff Cusack
I sort of want to pick up Tatsunoko vs. Capcom just to reward this man for saying this. I do agree with another poster's caveat though:

Amazing games will always sell well, good niche games will not.
Airbr1dge's Avatar - Comment posted on 01/25/2010 18:06
Airbr1dge
No shit Sherlock.
EdgyDude's Avatar - Comment posted on 01/25/2010 18:42
EdgyDude
"How can other devs live up to the heights of Nintendo? The Wii has their name stamped on it, and third parties get next to no help from Nintendo."

The whole name stamped on the console is hardly an excuse, back on the Nes era i remember Mega Man, Castlevania and Ninja Gaiden doing well some as praised as Mario 3. How are they supposed to help them overcome shitty development, shouldn't 3rd parties with the reputation and history of Campcom have naturally shed that problem quite a while ago?

"Nintendo are in a good sweet position, as they are taking money for both Wii consoles and Wii games, and thus can pump extra into ads, promos etc."

Wii development is already a fraction of PS3/X360 development, shouldn't devs use at least a decent bit of those savings into promotional stuff? when i see games DR:CTYD i sure as hell don't think they used much on graphic polishing to beging with.

"I still think many should just leave Wii to die in the sun, sacrificed at the alter of casuals and profit, so we can move on. Tatsunoko vs Capcom is cool enough but frankly wasted on Wii. I'll wait for a sequel or similar on 360/PS3."
Yeah well, that's your POV and with things the way they are right now, might happen might not, but i'd like you to admit that if it does, it's not due to the Wii itself but due to laziness and greed from 3rd parties, i'm not holding my breath though.
Gee-Man's Avatar - Comment posted on 01/25/2010 18:46
Gee-Man
Unfortuantely, amazing games will always sell well. Amazing niche games will rarely do the same. I'm still glad though that we still have developers with such a positive mindset.

Of course no doubt some random poster will use this article as a chance to complain about some Wii-exclusive that they think should be on their own favorite console instead.
pl0x kthanxbai's Avatar - Comment posted on 01/25/2010 21:07
pl0x kthanxbai
i was going to say something but theres no point on kicking a dead horse


the point seems to be refuted... many times already
AdamantiumHip's Avatar - Comment posted on 01/25/2010 23:34
AdamantiumHip
saying ''good games sell regardless is retarded. Im disappointed you seem to agree, Jonathan. Is that why beyond good and evil 2 (critically acclaimed) is in limbo? Or why okami's only ''sequel'' is a miniscule budget handheld console thats cheap to develop for? Is that why mirror's edge and dead space underperformed?

The truth is, Im one of about ten people who are real gamers and own a wii. I loved mad world, dead space extraction, house of the dead overkill, resident evil darkside chronicles if you dont own at least two of those games, and love them, you have NO right to bitch. The wii's mature audience (and no, zelda, mario and uber family friendly games dont count) is nonexistant aside from me and a few others.
Letters numbers and spaces are ok's Avatar - Comment posted on 01/26/2010 04:41
Letters numbers and spaces are ok
Okami DID sell well. Took a while but its Wii sales were pretty comfortable considering it was a port (and not a really great one at that, decent though).

If Okami didn't sell well then they wouldn't be trying to make a sequal.
pl0x kthanxbai's Avatar - Comment posted on 01/26/2010 09:19
pl0x kthanxbai
@Letters numbers and blablabla TOO LONG!!!!!!!!


okami sell poorly considering the wiis install base, hell even if it did sell well, the ps2 version still had some pretty crappy sales



if you make good games they will probably sell good, thats true regarding both the ps3 and the 360, thats why games like demon's souls and valkyria chronicles managed to outsell many wii games despite having nearly no hype before their release, being on a console with a smaller install base and having no marketing at all


no 3rd party title last year that could be considered "hardcore" was that lucky


according to johns logic, besides mario there were no good wii games last year
pl0x kthanxbai's Avatar - Comment posted on 01/26/2010 09:21
pl0x kthanxbai
okami SOLD*
AdamantiumHip's Avatar - Comment posted on 01/26/2010 12:15
AdamantiumHip
lol okami did well? really?

Is that why it's ''sequel'' is relegated to a DS title that looks cheap as hell, without even 3D graphics? Is that why it's a cheap, quick and easy hand held game?
kinja's Avatar - Comment posted on 01/26/2010 16:52
kinja
I thought okamiden looked pretty good by the trailers and the graphics were 3-D. what trailer did you see?
prev next

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!