Forget yen. Capcom wants dollars and euros instead. They've set a new sales goal, hoping to shift most of their sales to the West.
According to GamesIndustry.biz, Capcom has sold 53 percent of all its games in Japan up until now. This new shift in focus would have them selling 50 percent to North America and another 30 percent to Europe, leaving the other 20 percent for Japan.
"We will continue to pursue further growth overseas while implementing aggressive measures such as strengthening the sales capabilities of our overseas subsidiaries and improving our product line-up targeting the overseas market," noted Capcom in its annual report.
Here's some of their new ass-kicking plans in bullet points:
- Switch to direct-sale in France and Spain
- Release more sports titles to appeal to casual market
- Increase mobile game offerings
- Increase PC game offerings
- All major titles will be developed for multi-platform release
Finally, here's a plan that will be of great interest to you all: Capcom plans to release 78 new titles over the next fiscal year. They're not f*cking around, are they?
Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site
Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools.
Meet the rest of the team
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Contest:
11:19 AM on 09.12.2008
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I will continue to give many of my dollars to Capcom.
Sigh. Count me down for being aroused and morbidly disturbed.
Kindly mail me the young woman second from the right and I will dedicate as many of my gaming dollars to you as possible.
Thank you.
Holy hell Capcom, bring on the games! Thats pretty sweet. I know I'll probably only like 1/5 of them, but I know that 1/5 of those 78 games will be of amazing quality.
I'd be willing to settle with the one farthest to the left as well.
@Zero Tolo
I'm sure you'd be willing to settle with anyone...AMIRITE!
Yeah, just bunch a guys hanging out talking 'bout women, pass me a beer.
Also, Capcom is awesome they have always been one of my favorite game companies for ther games as I have a deep, deep love with resident evil.
Also, I'd buy those for a dollar.
craineum - hahaha
"Oh you! *giggle*"
If you could get me the following and a booth babe sandwich, you can have all my money.
Marvel vs Capcom 2 on PSP (with maybe some online play
Xmen vs Streetfighter
Xmen Chidren of the Atom
Warzard
SF3
....fapfapfap