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Candy crushed: King.com IPO posts disappointing numbers

12:15 PM on 03.27.2014 // Darren Nakamura
  @Dexter345

More like Serf.com, right?

King.com, the developer behind the bafflingly popular match-three puzzler Candy Crush Saga, went public on the stock exchange yesterday, and it did not perform as well as the casual game behemoth had hoped. Starting at $22.50 per share, it dropped 15.56% to $19.00 by the end of the day yesterday.

The poor start could be attributed to the volatility of the casual game market, where success and failure is often due to luck more than anything else. While this news certainly hurts King.com, I know you all are experiencing a bit of schadenfreude, especially considering the recent shenanigans with attempting to trademark the word "candy."

Sour Candy: Weak King.Com IPO Robs Chairman And CEO Of Billionaire Status [Forbes]
No Sugar High For Wall Street: Candy Crush Maker's IPO Disappoints [NPR]




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Darren Nakamura, Associate Editor
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Darren is a scientist and an educator by day, and a writer and reviewer by night. While he enjoys shooters, RPGs, platformers, strategy, and rhythm games, he takes particular interest in indepen... more   |   staff directory

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destructoid's previous coverage:
Candy Crush Saga


  Apr 26

Candy Crush has a bizarro nationwide ad campaign in Japan

I'm not quite sure what they're saying, but it has nothing to do with candy


  Jan 22

Candy Crush dev now trying to block Banner Saga trademark

King Candy hindering Banner Saga sequel with opposition


View all:powered by:  MM.Elephant

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