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Candy Crush Saga

Candy Crush has a bizarro nationwide ad campaign in Japan

10:00 AM on 04.26.2014 // Brittany Vincent

I'm not quite sure what they're saying, but it has nothing to do with candy

Candy Crush Saga is coming to Japan in a big way, as developer King has prepared a slew of rather bizarre commercials for its freakishly addictive mobile puzzler. With King having opened an office in Japan, it's no wonder a nationwide ad campaign was the first move to establish a presence for the brand, but these ads aren't exactly what I'd call accessible.

I mean, I suppose they're accessible in a bizarre, Lynchian sort of way, like if you took bits of Inland Empire and sprinkled candy on the film. Celebrities Junichi Okada and Kinichi Endo look positively terrifying as they exchange ideas about "conflicting world views" (via Re/code) until there's a prompt to download Candy Crush Saga. I don't know if this the right approach for King's Japanese audiences, but hey, I'm not Japanese. I just write about Japanese media a lot.

Oh, you crazy Japanese commercials, we love you.



Brittany Vincent, Former Associate Editor
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Can't play witcha, I been busy workin', baby. Brittany Vincent is an accomplished video game and freelance entertainment writer whose work has been featured in esteemed publications and o... more   |   staff directory

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