Candy Crush has a bizarro nationwide ad campaign in Japan - destructoid
Site layout weird? Try Ctrl-Shift-Refresh   |   Report a bug

Candy Crush has a bizarro nationwide ad campaign in Japan

10:00 AM on 04.26.2014

Brittany Vincent

Associate Editor

I'm not quite sure what they're saying, but it has nothing to do with candy

Candy Crush Saga is coming to Japan in a big way, as developer King has prepared a slew of rather bizarre commercials for its freakishly addictive mobile puzzler. With King having opened an office in Japan, it's no wonder a nationwide ad campaign was the first move to establish a presence for the brand, but these ads aren't exactly what I'd call accessible.

I mean, I suppose they're accessible in a bizarre, Lynchian sort of way, like if you took bits of Inland Empire and sprinkled candy on the film. Celebrities Junichi Okada and Kinichi Endo look positively terrifying as they exchange ideas about "conflicting world views" (via Re/code) until there's a prompt to download Candy Crush Saga. I don't know if this the right approach for King's Japanese audiences, but hey, I'm not Japanese. I just write about Japanese media a lot.

Oh, you crazy Japanese commercials, we love you.

Get comment replies by email.     settings



Unsavory comments? Please report harassment, spam, and hate speech to our comment moderators

Can't see comments? Anti-virus apps like Avast or some browser extensions can cause this. Easy fix: Add   [*].disqus.com   to your security software's whitelist.


More Candy Crush Saga  updates:

news ( 22 ) galleries ( 8 ) videos ( 8 )

I've played Candy Crush Saga and my share of match-three games as a mobile game fanatic, but to date I've not spent a dime on any of the free-to-play giants. I can understand wanting to spend a dollar or two here and there fo...
Ever wonder what Flappy Bird or Angry Birds would have looked like in a different, much simpler time? A time like the early '80s and '90s? Dorkly has made it possible with these absolutely ridiculous vintage covers. You've go...
Oh hey good news! King stopped being idiots and settled the trademark disputes they had over the word "saga" and "candy" with a couple of small studios. Stoic Studios, developers of The Banner Saga, released a statement last ...
King.com, the developer behind the bafflingly popular match-three puzzler Candy Crush Saga, went public on the stock exchange yesterday, and it did not perform as well as the casual game behemoth had hoped. Starting at $...
CandySwipe, a match-three mobile game based around confectioneries, looks a lot like Candy Crush Saga. The premise, assets, and name are all wildly similar. That's not much of a surprise though; the mobile market is full of s...
Candy Crush Saga developer King is playing hardball. Early this week we learned King successfully trademarked the word "Candy" in the US as it pertains to videogames (and clothing!). It already owns the "Candy" trademark in E...
Candy Crush developer King has trademarked the word "Candy." Snicker all you want, it happened. King filed the trademark for "Candy" as it relates to games (and clothing!) almost a year ago and, as Gamezebo has found, the tra...
Have you heard about this tiny, up-and-coming indie game called Candy Crush Saga? If you haven't, welcome to the Internet, and I'm flattered that this is the first thing you chose to read. If you have, don't feel special; it ...








Back to Top