Candy Crush Saga developer King is playing hardball. Early this week we learned King successfully trademarked the word "Candy" in the US as it pertains to videogames (and clothing!). It already owns the "Candy" trademark in Europe. It proceeded to strong arm developers with "Candy" in their app name to change titles.
Now it is going after games that use the word "Saga," including the lovely, recently released The Banner Saga, Venture Beat reports. When independent Banner Saga developer Stoic went to file a trademark for its game, King filed an opposition.
King's response, below, was to basically admit the opposition makes no sense, instead looking to future boogeymen.
King admits it doesn't "have any concerns" about brand confusion in this statement, but is opposing -- and screwing over a small, indie team -- Banner Saga merely to set precedent. Of course, the legal opposition filing says otherwise, hilariously stating, "The Banner Saga mark is confusingly and deceptively similar to Opposer’s previously used Saga Marks," and "is likely to cause confusion or to cause mistake or deception in the trade, and among purchasers and potential purchasers."
Because someone searching for Candy Crush Saga might mistake a Disney-looking viking strategy RPG for a game about crushing candies. Given the use of the fairly extensive use of the word "Saga" as it relates to videogames, this makes even less sense than King's "Candy" dominion, and strains credulity in the "just protecting their trademark as US laws dictate" argument.
Stoic co-founder Alex Thomas responded in a statement:
In Stoic indeed doesn't go forward with the series because of this, that would be a huge bummer.