hot  /  reviews  /  videos  /  cblogs  /  qposts

The Banner Saga

Candy Crush dev now trying to block Banner Saga trademark

5:00 PM on 01.22.2014 // Steven Hansen

King Candy hindering Banner Saga sequel with opposition

Candy Crush Saga developer King is playing hardball. Early this week we learned King successfully trademarked the word "Candy" in the US as it pertains to videogames (and clothing!). It already owns the "Candy" trademark in Europe. It proceeded to strong arm developers with "Candy" in their app name to change titles.

Now it is going after games that use the word "Saga," including the lovely, recently released The Banner Saga, Venture Beat reports. When independent Banner Saga developer Stoic went to file a trademark for its game, King filed an opposition.

King's response, below, was to basically admit the opposition makes no sense, instead looking to future boogeymen.

King has not and is not trying to stop Banner Saga from using its name. We do not have any concerns that Banner Saga is trying build on our brand or our content. However, like any prudent company, we need to take all appropriate steps to protect our IP, both now and in the future.

In this case, that means preserving our ability to enforce our rights in cases where other developers may try to use the Saga mark in a way which infringes our IP rights and causes player confusion. If we had not opposed Banner Saga’s trade mark application, it would be much easier for real copy cats to argue that their use of ‘Saga’ was legitimate.

This is an important issue for King because we already have a series of games where ‘Saga’ is key to the brand which our players associate with a King game; Candy Crush Saga, Bubble Witch Saga, Pet Rescue Saga, Farm Heroes Saga and so on. All of these titles have already faced substantive trademark and copyright issues with clones.

King admits it doesn't "have any concerns" about brand confusion in this statement, but is opposing -- and screwing over a small, indie team -- Banner Saga merely to set precedent. Of course, the legal opposition filing says otherwise, hilariously stating, "The Banner Saga mark is confusingly and deceptively similar to Opposer’s previously used Saga Marks," and "is likely to cause confusion or to cause mistake or deception in the trade, and among purchasers and potential purchasers."

Because someone searching for Candy Crush Saga might mistake a Disney-looking viking strategy RPG for a game about crushing candies. Given the use of the fairly extensive use of the word "Saga" as it relates to videogames, this makes even less sense than King's "Candy" dominion, and strains credulity in the "just protecting their trademark as US laws dictate" argument.

Stoic co-founder Alex Thomas responded in a statement:

Two years ago, the three of us at Stoic set out to make an epic viking game: The Banner Saga. We did, and people loved it, so we’re making another one. We won’t make a viking saga without the word Saga, and we don’t appreciate anyone telling us we can’t. claims they’re not attempting to prevent us from using The Banner Saga, and yet their legal opposition to our trademark filing remains. We’re humbled by the outpouring of support and honored to have others stand with us for the right to their own Saga. We just want to make great games.

In Stoic indeed doesn't go forward with the series because of this, that would be a huge bummer.

The Banner Saga developer responds to Candy Crush Saga studio’s attempt to block its trademark [Venture Beat]

Steven Hansen, Features Editor
 Follow Blog + disclosure dtoidsteven Tips
Steven watches anime & sports, buys meat out of trucks, dates a Muppet, and is only good at cooking. He stands before you bereft of solace and well on the road to perdition. ('^ω^) more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

 Add your impressions

Status updates from C-bloggers

JuliaViolin avatarJuliaViolin
Inspired by SKYRIM: Fantasy Symphony No.1 "Dragonborn" - album release Kickstarter
Shinta avatarShinta
Shinta avatarShinta
CoilWhine avatarCoilWhine
It's 2am and I'm watching this emulator whiz play Xenia (360 emilator) on PC albeit glitchy This video is hilarious
Shinta avatarShinta
Fuzunga avatarFuzunga
The Undertale review section on its Steam page is hilarious! [img][/img]
n0signal avatarn0signal
Pixie The Fairy avatarPixie The Fairy
A Nintendo rep gave this to me today because she likes talking to me. I do have lots of the Old AC eReader cards I guess I could put in it... [img][/img]
GoofierBrute avatarGoofierBrute
I'm still trying to figure out how to do it, but for the most part I like what I've seen of the new blog editor. My first blog post using it should go up tomorrow.
Pixie The Fairy avatarPixie The Fairy
The demon threat is real.[img][/img]
Mike Martin avatarMike Martin
RadicalYoseph avatarRadicalYoseph
Daily VGM #20 (Bonus) - Valak Mountain Night (Xenoblade Chronicles) [youtube][/youtube] This theme perfectly captures the essence of Valak Mountain. It feel serene and calm, as well as mountain-esque (lol).
Lawman avatarLawman
What does one do when MGS V has lost its luster and Persona 4: DAN is growing stale? Listen to Queens of the Stone Age, of course. And wonder; is Steins;Gate worth the asking price? I want it, but not sure if I $30 - $40 want it...
Terry 309 avatarTerry 309
Been trying to get Tales Of Phantasia finished before Zestiria comes out... How i'm going to get through that game I have no clue... especially when Exist Archive comes out in December and I have to play that too... also i've still yet to finish Grandia 2
TheLimoMaker avatarTheLimoMaker
Been in a bit of a rut this week and as such haven't really been satisfied with any of my games. Therefore, I'm going to start Destiny again on my new PS+ account. Any tips given the amount of updates it's had?
Bardley avatarBardley
Bought a used knockoff game console called the Power Kracker 2013, which claimed to have 76,000 games. The AC adapter was missing and someone had crammed an off-brand GameCube controller inside the box. I don't know what I expected.
Firuzi Gafrindashvili avatarFiruzi Gafrindashvili
Resident Evil: Revelations 2
RadicalYoseph avatarRadicalYoseph
I actually love the quests in Novigrad where you write a play. It's a fun and lighthearted break from the tragedy of Baron and horror of Velen and the Crones.
FlanxLycanth avatarFlanxLycanth
I preordered Tales of Zestria and Disgaea 5 because they were £10 cheaper that way, WHO WANTS TO FIGHT ME HUH?
Gamemaniac3434 avatarGamemaniac3434
Man, plague of shadows is gooood. It really fleshes out plague knight and the world by extension, and it has some fun story stuff. Plus plague knight plays differently enough to shovel knight to make whats old feel new again. Deep customization too.
more quickposts


destructoid's previous coverage:
The Banner Saga

  Jul 27

Apple, Banner Saga studio frustrated by iOS game market

The race to the bottom is a hot-button issue

  Jun 26

You probably read English, but The Banner Saga's now in six new languages

It's an educated guess based on the fact that you're reading this

  Jan 14

Review: The Banner Saga

A sorrowful and stunning adventure

  Dec 20

Preview: The Banner Saga

A brutal yet beautiful journey

View all:powered by:  MM.Elephant

Ads on destructoid may be purchased from:

Please contact Crave Online, thanks!


Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -