King isn't letting negative PR from trademark posturing keep it from taking advantage of its $1.9 billion trading year that saw the company take in $568 million in profit. Its filed a $500 million IPO on the New York Stock Exchange, leaving investors to decide if they want to invest in another company that could pull a Zynga.
King's games have been downloaded over 500 million times. That's the entire population of the United States, Russia, and most of the UK. Candy Crush alone had 93 million daily active users in December. These ineffable figures explain how King has been able to amass a fortune when under 4 percent of players pay money in the free game.
I feel like Eddie Murphy in Trading Places.