hot  /  reviews  /  video  /  blogs  /  forum

Call of Duty: Black Ops TV ad upsets a guy

12:40 PM on 11.10.2010 // Jim Sterling
  @JimSterling

When I first saw the TV commercial for Call of Duty: Black Ops, I must admit that I raised an eyebrow. Not that I was offended (in fact, it's quite amusing), but the potential to offend or at least be viewed as a tasteless cheapening of real-life combat was very high. Predictably, somebody's already taken the bait, with a columnist in particular finding himself unable to distinguish fiction from reality. 

“I couldn’t have asked for a more disappointing game-related ad," moans Atlantic columnist Sam Machkovech. "These aren’t the video games I play. Even at their highest levels of action and violence, video games play like sophisticated games of Cops & Robbers. They’re silly; they require colorful, funny-shaped controllers; they stay decidedly in the domain of detached fiction.

"This ad equips people with real guns and simulates real-life, no-CGI combat. The thud of recoil, the screams of rockets, the dust of explosions … and the look of exasperation on that little, shotgun-wielding girl. The only things missing are the dead bodies on the receiving ends of each bullet and blast.”

Of course, the point of the ad is to say how the multiplayer figuratively arms normal, everyday people with the ability to shoot each other to death ... all in a virtual sense. Well done Sam, for justifying the stereotype that Americans take everything literally and have no ability to read between the lines. 

Surprise! Someone Is Angry At The Black Ops Television Commercial [HBG]




 Reblog (or) Blog Reply

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -