Quantcast
Call of Duty: Black Ops TV ad upsets a guy - Destructoid

DestructoidJapanatorTomopopFlixist



Call of Duty: Black Ops TV ad upsets a guy


12:40 PM on 11.10.2010



When I first saw the TV commercial for Call of Duty: Black Ops, I must admit that I raised an eyebrow. Not that I was offended (in fact, it's quite amusing), but the potential to offend or at least be viewed as a tasteless cheapening of real-life combat was very high. Predictably, somebody's already taken the bait, with a columnist in particular finding himself unable to distinguish fiction from reality. 

“I couldn’t have asked for a more disappointing game-related ad," moans Atlantic columnist Sam Machkovech. "These aren’t the video games I play. Even at their highest levels of action and violence, video games play like sophisticated games of Cops & Robbers. They’re silly; they require colorful, funny-shaped controllers; they stay decidedly in the domain of detached fiction.

"This ad equips people with real guns and simulates real-life, no-CGI combat. The thud of recoil, the screams of rockets, the dust of explosions … and the look of exasperation on that little, shotgun-wielding girl. The only things missing are the dead bodies on the receiving ends of each bullet and blast.”

Of course, the point of the ad is to say how the multiplayer figuratively arms normal, everyday people with the ability to shoot each other to death ... all in a virtual sense. Well done Sam, for justifying the stereotype that Americans take everything literally and have no ability to read between the lines. 

Surprise! Someone Is Angry At The Black Ops Television Commercial [HBG]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Activision

2:00 PM on 04.04.2014
Review: Call of Duty: Ghosts: Devastation

Infinity Ward's DLC capabilities may not be up to snuff compared to Treyarch's, but the fact that they're trying is good enough for me. Call of Duty: Ghost's Onslaught DLC was a major step up in quality when compared to their...more



4:00 AM on 04.04.2014
This is what it's like to play as the Predator in the new Call of Duty DLC

Call of Duty: Ghosts Devastation is now out for the Xbox One and Xbox 360 for $14.99. You get four new multiplayer maps, a new gun, a new chapter in the Extinction co-op mode, and most important of all, you can play as the g...more



3:45 PM on 03.31.2014
Activision closing down mobile studio The Blast Furnace

The Blast Furnace was Activision's mobile studio based out of the UK, where they made Call of Duty: Strike Team, Pitfall, and Wipeout. Their mobile plans evidently didn't pan out as they had hoped, as the studio will be closi...more



View all Activision






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more