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Buy the Kratos Fury Slurpee at 7-11, get free GoW III DLC photo

If you like videogames, you probably visit 7-11 fairly often -- or so Sony and 7-11 hope, anyway. Ad Age reports that the companies have joined with Mountain Dew, the nectar of the gods as far as gamers are concerned, to put together a major marketing campaign for God of War III that begins on February 1st.

Mountain Dew and 7-11 have created a new Slurpee flavor, dubbed “Kratos Fury,” that the convenience store chain will be selling in four different God of War-themed cups. (If you’re wondering what Kratos Fury tastes like, the flavor is apparently a mix of blackberry and blood lime.) Each cup comes with a code for some God of War III downloadable content, including making-of videos, a Kratos premium theme for the PS3, a PC wallpaper image, and in-game armor. Dew-craving God of War III buyers will also be able to find DLC codes on neck tags on two-liter and 20-ounce bottles of the yellow-green soda.

Ginger Kraus, Sony’s Senior Director of Marketing Alliances, confirms what we all know in our hearts to be true, saying, “7-Eleven’s core target is the 18- to 34-year-old male who is right in the sweet spot for this game.” I am a 23-year-old male. I like Slurpees. I love God of War. That’s a bingo!

As you might expect, this is just the start of a massive advertising push from Sony for this marquee game. They’ve dropped the price of the God of War Collection, which has already sold over 380,000 copies, to $29.99. More marketing and promotions are on the way, so get ready to see Kratos’ ugly mug plastered all over billboards in your town leading up to March 16th, when God of War III will finally launch.

'God of War III' Begins Marketing Push With 7-Eleven, Mtn Dew [Ad Age]








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Samit Sarkar is a founding Destructoid editor and go-to Sports guy. Samit was the son of the Duke of Knees, rescued from a burning village in the afghan desert by a golden condor. He is an ace Backgammon player and lost both legs in a whaling tour. He lives for free in a nursery in Scotland where he teaches monks how to capture butterflies without hurting them. Likes Confuse Ray, Feel My Blade A Mabari War Hound, Snot, Spiral Arrow, Argo, Dan Smith's critical hit bark, Rolling things up into my life Meet the rest of the team



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28 comments | showing # 1 to 28
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vApathyv's Avatar - Comment posted on 01/28/2010 23:43
vApathyv
I hate Slurpees...but, blackberry and lime? That sounds fucking tasty. Plus, those cups are fucking BADASS.
Dizzy's Avatar - Comment posted on 01/28/2010 23:53
Dizzy
I'm sold.
AstralDrmz's Avatar - Comment posted on 01/29/2010 00:01
AstralDrmz
I've never seen a 7-Eleven in my life.
Gotenks0053's Avatar - Comment posted on 01/29/2010 00:07
Gotenks0053
Must buy all cups. Need everything God of War. :)
Rekai's Avatar - Comment posted on 01/29/2010 00:12
Rekai
How awesome. I AM 23 and I do love me some God of War ;3
lazyhoboguy's Avatar - Comment posted on 01/29/2010 00:23
lazyhoboguy
A question. Are those cups cardboard? Or do they have plastic ones? If they are plastic I want to get one to keep and use haha.
KalosBlue's Avatar - Comment posted on 01/29/2010 00:23
KalosBlue
I love the 7/11 slurpees. I haven't had them in a ling time though, but i wish i didn't hav to buy a drink to get all of that stuff. Doesn't help that I hate mountain dew as well
vApathyv's Avatar - Comment posted on 01/29/2010 00:27
vApathyv
@lazyhoboguy

Special edition Slurpee cups are always plastic. I've got tons of 'em, I always buy 'em despite not liking Slurpees.
lazyhoboguy's Avatar - Comment posted on 01/29/2010 00:29
lazyhoboguy
@vApathyv

Thanks man. It has been a few years since I have gone into a 7-11. I would probably buy these cups and dump the slurppee right out haha. I want these to keep in my room. I might store loose change or something in them so I can keep them out to admire, rather than having them get nasty as a real cup.
RenegadePanda's Avatar - Comment posted on 01/29/2010 00:34
RenegadePanda
I can't say anything, I have all 3 of the Halo ones, and all 4 of the newest Star Wars ones plus the Yoda mug. And I have a Domo slurpee cup too. Although I don't fill it with Slurpee.

Not a fan of it anymore.
vApathyv's Avatar - Comment posted on 01/29/2010 00:42
vApathyv
@lazyhoboguy

Actually, ya don't even have to buy the Slurpee. You can just walk in, get the cup, pay the price of a Slurpee, and walk out. I usually do that or fill it up with soda or something since I've just never liked Slurpees. xD
HEL105's Avatar - Comment posted on 01/29/2010 01:04
HEL105
How do you Americans say? THAT'S A BINGO!
Kalmah's Avatar - Comment posted on 01/29/2010 01:24
Kalmah
What's to keep people from tearing the codes off the cups without purchasing them. Then taking all the codes and selling them online once the offer is over. Same with the 2-liter tags... what keeps people from ripping off the code and walking off?
PixelSith64's Avatar - Comment posted on 01/29/2010 01:40
PixelSith64
Oh goodie.
Dr Foo's Avatar - Comment posted on 01/29/2010 01:41
Dr Foo
The nearest 7-11 is sixty miles away. Ten blasphemies.
Michael Erazo's Avatar - Comment posted on 01/29/2010 02:08
Michael Erazo
I still got my Halo 2 and 3 Slurpee cups. I even have a Domo cup(which is currently used as a pen holder). Count me in on these cups as well.
Tubatic's Avatar - Comment posted on 01/29/2010 02:17
Tubatic
Imagine No More Heroes cups at 7-11. 1 Millions units sold.

This game won't even have to be good...
50 CAL's Avatar - Comment posted on 01/29/2010 02:19
50 CAL
@ HEL105
You just say bingo.
KingSigy's Avatar - Comment posted on 01/29/2010 04:07
KingSigy
It's too bad I gave up soda about a year ago. I could always just buy the cups, I suppose.
s0lesurviv0r's Avatar - Comment posted on 01/29/2010 04:48
s0lesurviv0r
I'd buy a slurpee in the dead center of a winter blizzard.
lokhe's Avatar - Comment posted on 01/29/2010 05:55
lokhe
@50 CAL:

He was referring to Hans Landa, the SS officer in Inglorious Basterds though....
Tubatic's Avatar - Comment posted on 01/29/2010 06:34
Tubatic
Wait? Han Lando?

I see what he might have done there...
Dr Light ate your Magicite's Avatar - Comment posted on 01/29/2010 07:30
Dr Light ate your Magicite
Awesome. There is a 7-11 within walking distance of my new apartment. I can't wait until they get this flavor.
deadline's Avatar - Comment posted on 01/29/2010 09:45
deadline
The only 7-Eleven around here is now gone :(
lokhe's Avatar - Comment posted on 01/30/2010 07:49
lokhe
@Tubatic

I think that was a bit far fetched though :p
flaming burrito's Avatar - Comment posted on 01/31/2010 14:31
flaming burrito
i dont care about god of war, but i do want a slurpee now.
StarburstNANO's Avatar - Comment posted on 02/14/2010 23:36
StarburstNANO
I live in Canada and the 7-eleven here is not a partcipating store, if anyone just really likes slurpees and has any extra codes it would be greatly appreciated if u shared.
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