I can just see Burnout's technical director, Richard Parr, reading EA's quote about the 360 being maxed out and rolling his eye to high heaven before slamming his face into his palm and muttering something about "idiots being everywhere." In response to such a claim, Parr says that any company who thinks they have "maxed out" a system already really isn't trying hard enough. "That's proof that you're not the best," he told Eurogamer's Digital Foundry channel. "It means you're out of ideas." 

Alex Fry, the games senior engineer, chimed in too, "You always find new ways to do things, the constraints lift. Not just with a new console generation but with every game you do. Whether it's a sequel or whether it's a new game, you learn to do things differently... better. The constraints go away because you learn. While it's nice to say you've maxed something out, there's not really any point."

So next time your friends start bragging about how they totally maxed out their 360 or PS3 with the last game they developed, you can come back with, "No, you didn't. You just suck at making games," and then stick your tongue out before running away.