Chief marketing officer Mike Kappitt makes it all official-like: "During this year's promotion, our guests can look forward to an even greater adventure that will stimulate the imaginations of gamers and entertainment-lovers of all shapes and sizes.
"While full details of the promotion are still top secret, we're proud to be the first and only brand in our industry to stand behind this pioneering experience that will forever change the way the world looks at entertainment." Way to sell it to us, Mike.
Here's where you come in: I want you guys to give me a pitch for your Burger King Kinect game. Go!