Quantcast
Bravely Default's success has Square refocusing on 'heavy JRPGs' & 'core' audience - Destructoid

DestructoidJapanatorTomopopFlixist



Bravely Default's success has Square refocusing on 'heavy JRPGs' & 'core' audience


10:15 AM on 03.31.2014
Square to stop sucking?Bravely Default's success has Square refocusing on 'heavy JRPGs' & 'core' audience photo



Square Enix will work on its next global releases, "without focusing too much on the ‘global’ aspect," president Yosuke Matsuda told Nikkei Trendy. "For example, in the past, when we developed console games with a worldwide premise, we lost our focus, and not only did they end up being games that weren’t for the Japanese, but they ended up being incomplete titles that weren't even fit for a global audience."

Then, Matsuda appears to have had the startling realization that Square games used to just sell by being Square games. "On the other hand, there are games like the JRPG we made for the Japanese audience with the proper elements, Bravely Default, which ended up selling well all around the world." And sell well it did.

This is assuredly music to many of your ears: "For the new games we'll be developing from this point on, while this may sound a bit extreme, we’ve been talking about making them as heavy JRPGs. I believe that way, we can better focus on our target, which will also bring better results."

Matsuda also cited 2013 properties that didn't do well for Square while trying to be global and accessible.

"The development team for Hitman: Absolution really struggled in this regard. They implemented a vast amount of 'elements for the mass' instead of for the core fans, as a way to try getting as many new players possible. It was a strategy to gain mass appeal. However, what makes the Hitman series good is its appeal to core gamers, and many fans felt the lack of focus in that regard, which ended up making it struggle in sales.

"So, as for the AAA titles we’re currently developing for series, we basically want to go back to their roots and focus on the core audience, while working hard on content that can have fans say things like ‘this is the Hitman, we know’. I believe that is the best way for our development studios to display their strengths."

Who's up for some cautious optimism? And a Final Fantasy XII-HD announcement?

Bravely Default’s Success In The West Is Making Square Enix Rethink Their JRPGs [Siliconera]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Role-Playing Games

12:00 PM on 08.19.2014
Check out new direct-feed Bloodborne gameplay

Last week, I got to go hands-on with Bloodborne. This visually evocative and bleak follow-up to Dark Souls II is a change of pace, but also something that feels and plays very much like the games of the past. While the change...more



11:00 AM on 08.19.2014
Review: Sword Art Online: Hollow Fragment

Despite how you may feel about the polarizing second arc of Sword Art Online, fans generally have nothing but good things to say about the first arc. It managed to nail a lot of aspects of MMO culture, along with marrying the...more



9:30 AM on 08.19.2014
Level-5: Yo-Kai Watch goes international next year

Yo-Kai Watch is readying for global expansion, according to Level-5 president Akihiro Hino. Speaking with Zakzak, Hino revealed the studio is eyeing overseas markets in preparation for an international launch sometime ne...more



View all Role-Playing Games






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more