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Borderlands box art is seriously jawsome photo

Usually I don't like to do news posts on box art, as it seems fairly redundant. However, it's not often that you get box art as brilliant as this. This is the cover for Gearbox Software's excitingly gorgeous FPS Borderlands, and I think you'll agree that it perfectly encapsulates the sense of style and downright coolness that the roleplaying shooter seems to exude.

Check out the gallery for the full image, and remember that two Texas-based Destructoid readers get to play the game on Friday. I'm quite envious of them, since this is one of my most hotly anticipated games of the year. Seriously, if the game itself wasn't enough to tempt me, box art this ludicrously brilliant certainly seals the deal.

LAUNCH GALLERY (3 IMAGES)
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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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49 comments | showing # 1 to 49
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wanderingpixel's Avatar - Comment posted on 08/11/2009 23:32
wanderingpixel
Box art of the year.
covah's Avatar - Comment posted on 08/11/2009 23:32
covah
I actually like this box art. Its attention grabbing, exactly what box art is supposed to do.
phantomile's Avatar - Comment posted on 08/11/2009 23:34
phantomile
Edgy, colorful, and not a space marine in sight. I love it!
D-503's Avatar - Comment posted on 08/11/2009 23:39
D-503
That's...too...cool...
Darren Nakamura's Avatar - Comment posted on 08/11/2009 23:46
Darren Nakamura
Hotness.
Intruder's Avatar - Comment posted on 08/11/2009 23:46
Intruder
I LOVES IT
Shadowiii's Avatar - Comment posted on 08/11/2009 23:49
Shadowiii
That is one of the best box arts I've EVER SEEN.
I might just have to buy it based solely off that.
Fronz's Avatar - Comment posted on 08/11/2009 23:54
Fronz
Omagod yes!
pbrand's Avatar - Comment posted on 08/11/2009 23:55
pbrand
SUMMON PERSONA GO
Xhumation's Avatar - Comment posted on 08/11/2009 23:57
Xhumation
It's original and eye-catching I like it. Still not sold on the game however
rocknerd's Avatar - Comment posted on 08/11/2009 23:58
rocknerd
if an apocalypse comes out his head, does that mean utopia comes out his asshole?
Kalmah's Avatar - Comment posted on 08/12/2009 00:00
Kalmah
I never thought the concept of suicide could be so beautiful. 9,000/10
WastelandTraveler's Avatar - Comment posted on 08/12/2009 00:02
WastelandTraveler
@Jim - I completely agree, this boxart while may appear simple, fits the artistic style of the game perfectly.. even its sense of humor is tied in with the dark humored nature of its 'post-apocalyptic' world. Very catching indeed, don't know why so many are turned away by it from the cblog posts but I think its simple and perfect and summarizes the game's personality in full form.
vApathyv's Avatar - Comment posted on 08/12/2009 00:07
vApathyv
That is, without a doubt, the most amazing box art I have ever seen in my life.

Oh, and five bucks says SOMEBODY gets bitchy over it and claims it 'supports suicide' or some one-dimensional bullshit.
Beyamor's Avatar - Comment posted on 08/12/2009 00:22
Beyamor
I think Borderlands got me pregnant with enjoyment. I'm due to drop a mirth baby when it comes out.

I do feel as though I should make a joke about the hand gun being appropriately replaced with something more adjacent to my pants. Oh internet, you do bring out the worst in me.
pedrovay2003's Avatar - Comment posted on 08/12/2009 01:10
pedrovay2003
I'm excited for the game, but I don't like that box art at all, personally. I understand that it captures the style. That doesn't mean it doesn't look ugly to me.
Aziel13's Avatar - Comment posted on 08/12/2009 01:11
Aziel13
I can haz <3
Michael Erazo's Avatar - Comment posted on 08/12/2009 01:55
Michael Erazo
Is this the new persona:)
wolverine's Avatar - Comment posted on 08/12/2009 01:58
wolverine
Very cool! Going to put that box on my desk at work, scare some folks with some bad ass box art!
-PL-'s Avatar - Comment posted on 08/12/2009 02:05
-PL-
They need to make desktop wallpapers. 1680x1050. GET ON THE BALL GUYS, THE GAME CAN WAIT GET ME SOME WALLPAPERS
Los255's Avatar - Comment posted on 08/12/2009 02:13
Los255
BOATY

Box Art of The Year!!!
Los255's Avatar - Comment posted on 08/12/2009 02:14
Los255
Oh shit, I fail. It ain't BOATY. Lol
WarZombie's Avatar - Comment posted on 08/12/2009 02:24
WarZombie
Wow.

Box art usually doesn't impress me a whole lot, but wow. This is actually very cool. Can't wait for this game to come out already.
Arkhon's Avatar - Comment posted on 08/12/2009 02:25
Arkhon
Five bucks says this box art gets altered around release date due to dumbass mothers who don't like the imagery in a video game that they're too lazy to keep their kids from playing.
Los255's Avatar - Comment posted on 08/12/2009 02:46
Los255
@Arkhon

If that's the case, Dead Space woulda been regulated.
Loogibot's Avatar - Comment posted on 08/12/2009 03:19
Loogibot
Hold on! You mean its box art that isn't some huge burly man with a phallic symbol, like a gun, in his hands, and a gray-brown filter on top?

This cover is eye-catching and aesthetically appealing. Therefore as a marketed product, it wins.
Doos's Avatar - Comment posted on 08/12/2009 04:35
Doos
I have to say, that's some pretty damn good looking box art. That's the first time I've ever 'said' anything like that.
Reginald's Avatar - Comment posted on 08/12/2009 04:53
Reginald
not feeling it. whats the the nothing-red backdrop behind the character ? looks like part of a logo. also its weird they'd use an in-engine screenshot for his daydream/brain explosion. why not show off more of the "hand drawn art" they were raving about ?
j-xar's Avatar - Comment posted on 08/12/2009 04:55
j-xar
/agree -PL-
GIVE WALLPAPERS NOW!
KapitanFiggs's Avatar - Comment posted on 08/12/2009 05:01
KapitanFiggs
Hate to say, but I ain't quite feelin it either. Its neat and all, but still kinda meh. Looks enough like R.K. Post's art that I'll put 5 golden guineas it were him what drew it.
Slique's Avatar - Comment posted on 08/12/2009 05:19
Slique
The dark humoured suicide pose and 'blood' spray are great, but the background is terribly bland and the logo even more so. I get that they're going for the simplistic route, but just slapping 'BORDERLANDS' on top of the image is extremely lazy and uninspired. The yellow on the logo is also too bright in comparison to the rest of the box, and as such looks off against the rest of it.

All in all, I'll give it a C. It's an awesome and surprisingly original idea for cover art, but the execution isn't particularly brilliant.
Freefall's Avatar - Comment posted on 08/12/2009 06:51
Freefall
Jizzed in pants Etc.
Ratzaroony's Avatar - Comment posted on 08/12/2009 07:27
Ratzaroony
Yeah, I'm not a fan. Looks like bad photoshop.
Matthew Blake's Avatar - Comment posted on 08/12/2009 07:54
Matthew Blake
Awesome concept, but looking at it a second time makes me wish they could have tweaked it a little more.
Kia's Avatar - Comment posted on 08/12/2009 09:06
Kia
Yeah, not a fan. It looks like a lame photoshop and the character choice looks like a freaking gimp. Pass. I do really want the game itself, though.
Shadowcast's Avatar - Comment posted on 08/12/2009 09:08
Shadowcast
Yeah... can we get another post on this when this is a wallpaper?
Crabman's Avatar - Comment posted on 08/12/2009 09:41
Crabman
I'm interested in the game, but I'm not too sure how the RPG and shooting mechanics work. I've been following it(mainly because it's so damn pretty), but I'm still kind of confused. Is it something like Fallout 3?

I just keep imagining that I'll shoot someone at point blank range but the number crunching will end up giving me a little floating "miss" message above the enemies head.
coffeesash's Avatar - Comment posted on 08/12/2009 10:20
coffeesash
As evocative as the picture is (not to my taste though), the boring standard yellow font on a red background makes it look like an old budget game...
NingaBulrog's Avatar - Comment posted on 08/12/2009 10:56
NingaBulrog
wow...someone in marketing needs a raise...
Comrade Snarky's Avatar - Comment posted on 08/12/2009 11:20
Comrade Snarky
@Crabman

My understanding is that it is a normal shooter at its core, but you get xp for kills a la COD4, which you can then spend to get special abilities. I've been thinking of it as a first-person Diablo II with guns.
Elsa's Avatar - Comment posted on 08/12/2009 11:57
Elsa
It's ugly. It also doesn't look at all like an RPG/co-op game... it doesn't show the wild west/mad max blend of environments (though a bit of this is blended in, but not prominent enough)... it's just... well, it's ugly. It looks like a PS2 game.
Holyetheline's Avatar - Comment posted on 08/12/2009 12:51
Holyetheline
It's the coolest box art I've ever been exposed to before.
KrazyKraut's Avatar - Comment posted on 08/12/2009 14:39
KrazyKraut
i want a fucking t-shirt with that artsy fartsy!!!!!
Laird's Avatar - Comment posted on 08/12/2009 15:06
Laird
It's all in your head, man...
mix's Avatar - Comment posted on 08/12/2009 15:13
mix
This game is a day on purchase for me!

As soon as I found out it had EXPERIENCE it in (Like Deus Ex 1st person shooter with exp) I became overjoyed as it has two of my most favorite styles of games wrapped up into one bundle of joy.

I hope this game is good!
Isocheim's Avatar - Comment posted on 08/12/2009 17:06
Isocheim
Absolutely love it.
ikiryou's Avatar - Comment posted on 08/13/2009 06:24
ikiryou
Persona
kirobz's Avatar - Comment posted on 08/13/2009 21:56
kirobz
I'd really love to have this game. I still can't decide on what to buy first. Uncharted 2 or Borderlands? hmmmm....
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