Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Bob lets the cat out of the bag, explains viral campaign

10:00 AM on 03.15.2009 // Jim Sterling
  @JimSterling

We've been discussing the antics of self-taught game developer Robert "Bob" Pelloni for quite some time, detailing the creation of his DS game, his reaction to being denied an official Nintendo license, and his eventual slip into madness. Obviously, we had a good laugh at Bob's increasingly mental behavior, but the developer has decided to spill the beans and confess that it was all a big viral scam.

"Most of the Internet game community was completely fooled by it, despite the incredible absurdity contained throughout," claims Bob, in an email sent to the games press, including ourselves. "It saddens me that 'angry developer litters' is considered more newsworthy than 'angry developer was actually a really cool elaborate amateur viral campaign that fooled everyone!'"

Stating that he was using an "old school marketing style for an old school game," Bob insists that he's not really angry at being denied a license, and the notorious Bob's Game will see a DS release, even if he has to manufacture the carts himself. We of course demand a review copy. 

It was pretty apparent that Bob was doing it for the attention, but it was fun to pretend that he was losing his mind. It's a shame he felt the need to spell it out for everybody, really. Still, his crazy antics and rather self-aggrandizing attitude, even post-stunt, are the mark of somebody who deserves to be a part of the game industry. I dare say we could stand to have a few more maverick nutters like Bob running around. It keeps things interesting at the very least.

Hit the jump, where we've included Bob's full "please give me publicity" email, and a video. Hope Bob likes his free promotion.

I hope you guys take a minute to look into this, it's probably one of the cooler viral campaigns ever pulled.

Most of the internet game community was completely fooled by it, despite the incredible absurdity contained throughout.

It saddens me that "angry developer litters" is considered more newsworthy than "angry developer was actually a really cool elaborate amateur viral campaign that fooled everyone!"

The reason I did this is because I miss the days of cheat codes and Q-Man rumors, when everyone obsessed over hints dropped at E3 because they always meant something.


Times have changed, and people have become accustomed to having TV ads shoved in their face showing the 30 seconds of the best gameplay, where the real product is always more disappointing than the commercial's promises. It's exactly like movie trailers where the big-budget action scene is used to entice viewers into two hours of mediocre plot.


I've done the opposite, and used an old-school marketing style for an old-school style game.
The tiny amount of the game I've shown does not represent the core gameplay, it only hints at a much more elaborate big picture.


People have apparently become so used to this, they refused to accept it. The first reaction to the first video was "That's all there is. Where are the characters?"

I promised there were several hundred characters, and nobody believed it. So I showed the characters, and the next reaction was "Where's the gameplay? What do you do?"


I showed a tiny snippet of the very first quest, and that became "Oh, so it's a giant game with nothing but fetch quests and talking."

So I said there's more to it, it's a secret, and still- nobody believed it.

I used this campaign to bring people into the story before they even started to play it, only to reveal the real gameplay at the end. I'm trying to demonstrate the thought I've put into the game itself, which I worked on for far longer than this campaign- it's a demo in itself. I'm doing something new, things that have never been done, things that have never been done as well, and I'm trying harder than anyone.
Now I've revealed both the plot and the gameplay, and that's not newsworthy? Come on, people.

Rockstar throws a party at Nintendo World Store for GTA 12 and that's clever and innovative.
Activision films an excessively high budget Russian assassination video that looks horribly fake, and that's brilliant. Indie guy comes up with 100 day meta-plot-exposing viral website that blows everyone's mind- with guerilla footage, a fake death, and hundreds of elaborate tie-ins creating a real-life parallel to the game events- while poking fun at the real-life state of the game industry which ALSO ties into the game- and he's a jilted vandal, just ignore that guy.

Coming up with a viral ad, believe it or not, is a lot less complex than doing game system programming from scratch in C. Nobody even does that anymore, they all use Gamebryo or internal toolsets.
People don't know enough about how games are made to understand this though. I didn't use DirectX and the XDK. I had to write those myself! It really sucks that this is received with massive amounts of ignorance. Even Children of Mana, a modern 2D RPG for DS, by Square-Enix, took over 100 people to make.
They have decades of existing code, toolsets, and graphics, hundreds of millions of dollars, and huge teams of highly skilled engineers.


I'm one self-taught 25 year old dude, give me a break. "It looks like RPG Maker." No, it doesn't. Go look at some screenshots, it's not even close. And even if it did, can't you understand that means I would have had to write RPG Maker from scratch? That's called a toolset. "What about Cave Story?" That's a 1 megabyte platformer written by a guy in his spare time, a few hours a week, who also tried to get it published back in 2004 as Doukutsu. I worked 10 hours a day on mine, which is a 64 megabyte RPG/minigame hybrid- 64 times the size. There's a platformer in my game the size of Cave Story. :\

Anyway, it IS pretty frustrating -- but I'm not blowing my top over it, nor am I upset about getting "denied" for a developer license application intended for publishers and very large mega-studios to begin with. :)
Every game developer on the planet already realizes it was completely fake to begin with simply because of that- I'll probably be well-received at GDC in a week.

Also, it's definitely being released on DS no matter what, I'll manufacture carts myself if I have to.

Day 100 at GDC is going to make everyone flip out again, and no matter what happens I'll make more than enough to fund a team.

My next game is absolutely ridiculous, I've had a long time to think about it. :P



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory



 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

Larxinostic avatarLarxinostic
I swear, it makes sense in context..... Kinda. Hmmm. Okay, not so much. [img]http://i.imgur.com/YhIzmYN.png[/img]
Agent9 avatarAgent9
Almost done with my Waifu wars blog. pretty happy with how it turned out.
SeymourDuncan17 avatarSeymourDuncan17
Time to scream and shout. It's Nanako cosplaying as her big bro! <3
Mike Wallace avatarMike Wallace
Bernie Sanders vs. Donald Trump is like Gandalf the White vs. Handsome Jack.
Sir Shenanigans avatarSir Shenanigans
Skellige is so cool! It's like the land of Valhalla Rising.
Torchman avatarTorchman
http://gonintendo.com/stories/251840-fire-emblem-fates-petting-mini-game-is-in-game-but-only-availa I THOUGHT THIS WAS GONE. MAKE UP YOUR DAMN MINDS PEOPLE
Shinta avatarShinta
God damn, Bernie Sanders is just killing it with this speech. Hitting basically every point. He even used the word "oligarchy." Probably the first time I've ever heard that word uttered on CNN. I think a lot of people in power are shitting their pants
Pixie The Fairy avatarPixie The Fairy
In my haste to finally factory reset my tablet, I erased a blog I had worked on. Thankfully, it's fresh in my mind. It's another MGS blog, but it goes the opposite way of my last MGS blog. Pray this guy is not your husbando, for he is shit.
Sir Shenanigans avatarSir Shenanigans
Just ate a disgusting amount of sugary wonders in a Fat Tuesday blowout. Chocolate (birthday) cake, Oreos, brownies, cookie dough, and some creme brule thing. Satiation by way of eat-'til-you-puke is what Shenanigans says!
LaTerry avatarLaTerry
Is there any real difference between the PS3 and the PS4 versions of Valkyria Chronicles?
Shinta avatarShinta
KnickKnackMyWack avatarKnickKnackMyWack
Say whaaaaaat?
Gundy avatarGundy
Voting for Broforce made me think of the most American person that could ever exist. President Michael Wilson!
Fuzunga avatarFuzunga
By the way, that IGPX collection is a new release. It's the first time the show is available in a complete package, and the first time it's been available in any format in about 10 years. [url]http://amzn.to/20JSMCd[/url]
gajknight avatargajknight
This is your daily reminder that Taxi Driver is the best movie ever and if you disagree then all I can say is: God, you're square.
Nathan D avatarNathan D
I love when someone at work tries to claim you screwed up on something and it completely backfires on them. I try to help them save face afterwards, but secretly I'm like...
CoilWhine avatarCoilWhine
I still love Tearaway Unfolded despite the shit pacing and hell yeah I'm going for that plat. It'll be my 2nd plat, first since Sly 2 Remastered back in 2012. So it's been a while. gotta beat the game first tho :P
CoilWhine avatarCoilWhine
Tearaway Unfolded's final level is my least favorite kind. Life is Strange-esque linear path (through a void) of moments from the game. Bleh.
Shinta avatarShinta
Gravity Rush Remastered looks reallllllyyyyyy nice. Video and screenshots didn't quite do it justice. Seeing it in person is much better.
Virtua Kazama avatarVirtua Kazama
We are T-7 days until the release of Street Fighter V! There will be a blog released on the February 15, only one day before the release. This blog is about reflecting on Street Fighter IV.
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -