hot  /  reviews  /  video  /  blogs  /  forum

Blur's TV ad makes fun of 'boring' Mario Kart

11:20 AM on 05.21.2010 // Jim Sterling
  @JimSterling

Here's a new TV commercial for Activision's Blur. I've mostly been hyped for Blur because of the Mario Kart inspiration -- it's basically a "grown up" racing game with power-ups -- but the makers of this commercial have rather mercilessly mocked Nintendo's highly regarded racing franchise, implying that it's boring and for children. 

The ad features a cute character in a thinly veiled parody of Mario Kart, looking on at Blur in envy while he's stuck with his bright and cuddly cartoon cars. The ad then tells players to "race like a big boy" as the jealous character takes out his frustration on a passing pink dinosaur. 

Sad thing is, I'm sure there are tons of people out there who'd agree with the sentiment that Mario Kart is for kids only, regardless of how good the game is. To its credit, Blur is looking like it has serious potential, but after making fun of one of the best racing games in the world, no matter how lighthearted, Blur has to be excellent in order to avoid this commercial's sentiment returning to bite it in the arse. 

You mock another series and manage to be worse, people will not let you forget it. So, best of luck to Blur, because its very dignity is at stake now.

 




 Reblog (or) Blog Reply

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -