here is the deal with the new sony online revenue stream

from engadget:

Sony had a big management meeting in Japan today, where the tech giant announced some extremely vague plans for what's initially being called the Sony Online Service -- a new "iTunes-like" service built on the PlayStation Network that will sell books, music, and movies. That's really all we know for now -- Sony execs didn't set a launch date or provide any specifics -- but the move's been rumored for a while and makes total sense, considering Sony's huge investment in running PSN and vast array of products it could tie into the service, like the Reader e-book line, the PSP, and the various Network Walkmans. Now, whether or not Sony can manage to make good on this massive potential remains to be seen -- we've got high hopes, but this isn't a small challenge.

so as we see, a lot of us decided to make a mountain out of a molehill...

http://www.engadget.com/2009/11/19/sony-to-expand-playstation-network-into-sony-online-service-sel/