In today's EGM live, the crew introduces a new round table discussion segment. In this new segment, Hsu explains what happened between Ziff and Ubisoft. It pretty much exposes Ubisoft as a collective group off ass twats.

Hsu says that the Ubisoft banning was a sudden cut-off in coverage and advertisement unlike the slow process of the Mortal Kombat and Sony Sports teams. He says that the whole thing started with the Assassin's Creed preview, and ended with the review. He also noted that putting up the review was a bitch. He noticed other websites had up their reviews. The embargo was supposed to meant so that everyone could post up their reviews at the exact same time. When Hsu saw that these other reviews were being put up, he asked Ubisoft if he could put up the 1Up's. He was denied and was told he was still under embargo. The other reviews were sugar coated high score reviews.

Ubisoft had it with Ziff over a 1Up score of 7.0. In the 1Up rating system, that's classed as a good game. Not a great game, but a good game. And I know some of you may be saying that he's just out to look like a hero after the whole Gurstmann thing, and you're in the right to think that. However, I don't believe that to be true. Hsu has always been pretty open with these types of things and has talked about them on 1Up network pocasts. He didn't really name any names, but he at least talked.

Personally, even if it is to get attention, I'm fine with it. The whole situation with game companies thinking they can buy-out gaming websites and magazines is bullshit. It's practically bullying and it needs to stop.

Check out the podcast to get more deets.

P.S.

EGM's Jenn calls Princess Peach a crazy bitch near the end of the podcast.