We, the mainstream, cannot - nay will not tolerate Jim Sterling any longer. He is, at best, a smart-aleck buffoon. It's time he cleans up your act or hits the road. We will no longer allow him to weaken our stance with our respected partners. His very existence is a mockery of everything that is pure and sacred to our long standing tradition of shameless shilling.

In an attempt to engage the slobbering hordes here, I will point out to them but a few reasons as to why he is an inferior and even dangerous "journalist."


He has a mind and opinion of his own and expresses it freely.




The gaming industry has a tight, firm grip on gaming journalism's neck. This is to ensure that real journalists do their job: To promote and market the industry product. Not criticize it for lack of quality or innovation. Both of those are totally and utterly subjective anyway, and if it weren't for sarcastic unprofessional writers like Mr. Sterling they wouldn't have to keep such a tight leash. For shame, Jim. For shame.



He responds to comments on his own articles and viciously attacks people who don't "get it."



A game journalist's only purpose in this world is to write a favorable review on a product. Nothing more, nothing less. Under no circumstance should they directly speak with the mindless rabble that is their readership. If readers are taking time to respond to an article then that's time wasted not buying an overpriced collector's edition package. STUDIES have conclusively proven that the typical gamer is a mindless buying machine with a fragile ego. Engaging with them, only to sling insults and smilies, just keeps them at their keyboards and away from their local EB Games. (Check out our trade-in deals for this month!)



He repeatedly disrespects Nintendo, Microsoft and Sony.



Jim Sterling has written not one, not two, but - yes - three articles demanding that the above companies all "STFU." For those of you not well versed in the primitive grunts and various slang that make up the gamer language, it is simply an abbreviation for Shut The F-word Up.*

Quite simply, Mr. Sterling, if it were not for these three companies you would not have a job. You should show them due respect. These companies have all scratched their ways into the hearts and minds of gamers from virtually nothing. When you slither up to your keyboard and spew your vitriol it is nothing short of despicable, sir.



Conclusion

Jim Sterling, you are an unforgivable monster. I demand nothing less than your immediate resignation and execution by fire. And in fact, I will be staging your execution by fire in effigy every night until the gaming industry has seen the last of you.

* - I apologize for my language, if you would like to complain please contact the FCC and I will take full responsibility