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I agree. I typically enjoy single player far more than multiplayer. Maybe if most of the people online weren't racist homophobic illiterate morons I'd feel differently.
Once you've been through the single-player campaign, there usually isn't a reason to go through again (achievements do help with this). It's multiplayer that keeps players coming back, because it's never the same game twice. I play a bit of both, but a great single player experience can be as compelling as anything, as Bioshock should have taught us. Single player will never go away, but multiplayer games are cheaper to make. Longer as in RPGs isn't always better, but give us more than a handful of hours for the single player game, I for one want to get my money's worth, not just training for the multiplayer aspect of the game.
