Hmm. This is going to be a short one, I promise. The two of my favorite movies, Matrix and Gladiator respectively, I saw without knowing a damn thing about them. I think the lack of hype and general astonishment with the storyline or quality of the movies made them special to me, and since then I've employed a tactic with games too.

I usually follow news of every game out there. When a game spikes a bigger interest, I invoke something I like to call my "information embargo". It's a restriction I impose on myself, so I can enjoy the game to its full potential, unspoiled by hype or spoilers. I had such an embargo on Indigo Prophecy, and it paid off. I believe Bioshock was imbued by it too. At the moment, it's Crisis Core, Hellgate London and Heavenly Sword.

Does anyone else do this? Talk to me.