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My name is Joseph. I have a computer, I eat food, all my socks have holes in them, I almost never wear a cape, and I'm currently using that computer I told you about before.
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mrplow8
9:39 PM on 01.30.2012

I just got through watching the latest Jimquisition about piracy, where Jim Sterling argues that the problem is publishers not making their content available in a way that is convenient for consumers. While I agree that this is part of the problem, as Jim made evident by pointing out that piracy has gone down in instances where it's become more convenient for people to purchase content, I still don't believe that this is the main issue.

While it may be the case that a lot of people pirate content because of convenience, I would guess that a lot more people pirate content because they want to have that content without having to pay for it. So why not just give it to them? No, I'm not some crazy hippy who thinks that we should do away with currency and that everything should be free. I just don't think that things have to always be done the same way through out all of eternity. Just because we've always done something one way doesn't mean that that's the only way of doing it, or that it's even the best way of doing it. It may have been the best way of doing it at one point in time, but things change.

Perhaps there is another way for artists to make money off of their content besides making the consumer pay for it. So I thought I'd share an idea I've had for a while now. I'm probably not the first one to think of it. In fact, I know I'm not, because the pirates have already been doing it for a years now. It's just that it's not an idea that doesn't seem to get brought up very often when discussing the issue of piracy, and I think that it should be.

Is there any reason why artists can't make money the way that most blogs and other sites do? Why can't they just make their content available for free on their own sites, and then make money selling ad space. The more popular their material is, the more hits their site will get, and the more money they'll make selling ad space. This would eliminate the need for a middle man entirely. The artists themselves would be the first place to get their material, and it would be free. So there'd be no reason for people to go anywhere else for their content.

This is basically what South Park does already. You can go to South Park's website and watch pretty much any episode of South Park you want at any time you want. Why couldn't this work for other things. It seems like this would be a much simpler and more affective way of dealing with the piracy problem, and no one would have to go to prison for 50 years.

It may be the case that someone else could come up with a much better solution than this, and it may also be the case that there are some major flaws in this idea that I hadn't even considered. Perhaps this idea wouldn't work at all. The point is that it's time to start considering new things. If you decide that X has to be the answer no matter what, you eliminate a lot of other possibilities from the equation.

Even if my idea isn't the answer, we know that passing bills like SOPA and PIPA(and whatever variations of those bill that we can inevitably look forward to down the road) aren't the answer, and we know that locking up the owners of websites like Megaupload isn't the answer. We know this because we can look and see how other cultural issues that the government has declared war on have worked out. I'm pretty sure that drugs and poverty are still a problem. So why should we expect the government's war on piracy to turn out any differently?

All you're going to accomplish by passing harsher laws against piracy is that you'll get some 15 year old girl to think twice about uploading the latest Lady Gaga video to her Youtube channel, and you might convince some guy who works at a movie theater to not record the trailer for The Dark Knight Rises on his phone and put it on his blog.

You aren't going to stop the people who are actually making a living off of pirating copyrighted material. They have an invested interest in continuing what they're doing, and they aren't going to give up that easily. They're just going to come up with newer and more creative ways of getting around the laws. Which is kind of sad when you consider the fact that the pirates are actually more creative when in comes to finding alternative solutions than the people who are supposed to be selling the content legitimately.

By making it so that the pirates no longer have to compete with that 15 year old girl's Youtube channel or that guy from the movie theater's blog in terms of distributing free content, you're just sending more traffic their way, and helping them make even more money pirating content illegally. Which, in turn, just gives them even more incentive to keep doing it.

Is it really so much to ask that the people who sell creativity for a living be more creative than threatening people with lawsuits and prison sentences when it comes to solving their problems? Because, as it stands now, it seems like the pirates are more creative than the people who legally hold the rights to the copyrighted material in question. So you could actually make the argument that the pirates deserve to profit off of it more. Maybe the pirates should try passing a bill that goes after copyright holders for taking away their business.



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Legacy Comments (will be imported soon)


The ad space on Dtoid barely supports a handful of writers, and I'm betting none of them make $100,000 a year as many IT engineers do. There ARE free ad supported games already out on the market... and they are not of the quality of Skyrim or Uncharted and the simple reason is that those games cost millions of dollars to make. If games were all ad supported, we'd see a lot more Angry Birds clones and a lot fewer GTA4's. If gamers are good with that, then yes, your idea would work... but the reality is that while there are tons of free ad-supported games to play, pirates prefer to torrent the big expensive games... and some people don't even mind paying for them rather than playing the free games.

Same goes for movies... there is tons of free web content, but people want to see a big blockbuster movie that costs millions. TV used to have good content too... but it too is ad supported and ads on TV don't make the money they used to, which is why for every episode of a show like Touch, we get a dozens and dozens of cheap reality shows like "What dress should you wear to your ex-boyfriend's funeral"... or "hairy bikers" - that last show by the way is real (and that's what happens when media becomes ad supported). :(
I would imagine that a huge blockbuster movie would get more hits than something like Destructoid. Even if my idea wouldn't work for a blockbuster movie though, that doesn't mean that it wouldn't work for anything. There doesn't have to be one solution for everyone. Maybe there are many solutions.
@Elsa I was on my phone earlier. So I was only able to post a short response to your comment. Now that I'm at my computer I can reply in more detail.

The quality of TV shows is subjective. You can't use examples of shows like Hairy Bikers as evidence that the quality of something goes down when it's funded through advertisements, because someone else may think that Hairy Bikers is the greatest show ever made.

I personally am not a fan of the majority of things on television, but that has nothing to do with the fact that television shows are funded through advertisements. In fact, I'm also not a fan of the majority of music, video games, or movies that exists. I'm pretty sure that that's true of most people. This is because we're all limited by time(no one can watch/listen to/play everything that comes out) and our own subjective values.

While I happen to think that Two And A Half Men is a horrible show, All In The Family is one of my favorite shows of all time. I have no idea how much it costs to make either of those shows, but I can't imagine that the reason why I like All In The Family so much more than Two And A Half Men has to do with the amount of money that went into making it. In fact, I would guess that shows are more expensive to make now, and so it probably takes more money to make Two And A Half Men than it did to make All In The Family. So not only is the quality of a show subjective, it's also not dependent on how expensive the show is to make.

It's true that a game like Skyrim would need to make a lot more money in order to be profitable than a game like Angry Birds would. This would mean that Skyrim would have to make more money off of advertisers than Angry Birds would, and, in order to do so, Skyrim would have to get a lot more downloads than what Angry Birds would have to get. This seems like a problem, because Angry Birds appeals to a much more mainstream audience than Skrim, but you also can't forget that there is currently a huge price difference between Angry Birds and Skyrim. More people fly coach than first class, but only because first class is more expensive. If Angry Birds and Skyrim were both free, who is to say that way more people wouldn't be playing Skyrim? I don't know this to be the case, but it's a possibility.

Even if it isn't the case, as I said in my previous post, maybe this idea wouldn't work for everything. Like I said, there doesn't have to be one answer.
I can't help but side with Elsa on this one. You're right that people will flock to the cheaper/more accessible option, but making the ad revenue streams the ONLY revenue streams reduces the incentive for a game like Skyrim or Battlefield to get funded/developed.

Basically, if a company can spend $2,000 developing some small, bite-sized game for $3,000 of ad revenue, they're not gonna bother spending $200,000 developing the big-boy games and risk getting only $30,000 back from ad space.

*I just pulled numbers out of my ass to illustrate the point.

That said, your proposed idea DOES take piracy out of the equation. There's no money in bootlegging something that everyone's already got free access to. And it DOES reward the developer directly. Makes sense, they earned it.

So it's got merit, it just has these serious economic flaws, at least when applied to big-budget projects like Skyrim. If we can find an idea that DOES work at that level, great. But so far... we just haven't.

And unfortunately, pirates can afford to be more creative than the developers, because they simply don't have the time constraints or legal hoops to jump through. That's really the core problem, and that's what your idea is for. It's down the right road, but it causes more problems than it solves, I think.
I didn't say that ad revenue streams have to be the only revenue streams. In fact, I specifically said the opposite.

Money is lost on expensive projects all the time as it stands now. There are plenty of big budget movies and games that don't make back the money that was spent making them. That risk is always there. It doesn't matter what business model you're using.

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