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Bestbuy Canada punctuates Blu-ray’s Victory
mikemqn | 4:16 PM on 02.19.2008 7 comments


Well no one can ever say that boys and gals over at Bestbuy.ca Marketing division are subtle, due to their latest marketing ploy on their website in the wake of Toshiba pulling out their support of HD DVD.



One has to wonder if this really smart from a business stand point, I mean don’t they want to try and sell off their remaining HD DVDs to unsuspecting chumps. By telling everyone that the HD DVD is dead you might as well just throw those discs into the garbage because no-one’s going to buy them now. Although I gather what they are trying to do is encourage all those who have yet to jump into high definition to get off the fence and pick up a Blu-ray player and a bunch of 35 dollar movies that they already own. I myself took the plunge two weeks ago, and bought T2, among others; on Blu-ray (which I already owned on DVD) I just couldn’t resist Arnold’s oneliners and explosions in HD.

You can take a look at the whole page from this link

The statement is also displayed on the main page in a picture slide show, it should be the first slide.



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7 comments | showing # 1 to 7

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king3vbo's Destructoid Blog
Wow, that is a poor marketing move
Kryptinite's Destructoid Blog
crappy banner is crappy
JoshDunford's Destructoid Blog
Balls.

HUGE Canadian balls slathered with poutine.

-JD
gideon's Destructoid Blog
This is obviously in response to how most people said they wouldn't get involved in HD until the format war was settled. I guess Best Buy figures that the influx of Blu-ray support will off-set any HDDVD losses this marketing scheme will incur.
Corak's Destructoid Blog
I agree with gideon. As a former Best Buy employee or an employee of any retail business for that matter, new revenue is where the big bucks lie. It looks like they are trying to woo those that have yet to take the plunge in the HD disc format. It would also lead to bigger attachments for HDTV sales as well, now that we know which format will be used its easier to attach a player for your new HDTV purchase with no worries about which format will end up being used exclusively.
ArrestedDeveloper's Destructoid Blog
Canadians don't know how to work their stolen iPods.
njsykora's Destructoid Blog
As a marketing move, its crap.

As a move that'll do good for the consumer and keep idiots informed its a case of win.

More people will buy blu-ray stuff now they know its the new standard. Pretty much what Corak and Gideon said. Should really say this is Sony's revenge for losing the last format war.


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Hi Everybody,

So my names Mike and I'm a very active gamer. I stay up to date on all the gaming news; I spend a good part of my day browsing forums/sites/and blogs. For the longest time I never, commented or blogged or anything, however I've found the Destructoid Community somewhere easy to be a part of.
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