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4:23 AM on 04.12.2013

Fanboys and Brand Loyalty

Oh dear, where do I start. As an avid gamer for as long as I can remember, I've always heard the schoolboy rivalries of which console is better than the other. On the playground this is acceptable; as a child you're extremely susceptible to being caught up in a brand as you're influenced easily, and you've probably begged and pleaded with your parents to acquire such a console. You expect kids to pettily squabble over such minute matters. However what I can't understand is why on earth adults act the same way in regard to video games?

It seems bizarre to me that people will argue to their last breath that their console is superior, and how someone having a view that crosses theirs is punishable by verbal beating. Why should it matter what console you buy? All consoles will always have their pluses and minuses in terms of features and content, any balanced individual with any insight in the gaming world will know this.

Formerly, the rivalry was between Nintendo and Sega, the battle of the mascots. This made more sense at the time (if arguing over something that's meant to be an enjoyable passtime makes any sense at all) to actually stick up for one over the other, as the game libraries of their consoles differed greatly right up until the 32Bit era. You would buy the console with the best games that you'd enjoy, it was quite that simple. Of course, you'd explain why you'd bought this console to your friends in defence of your purchase, but if they were on the rival system they'd have to understand - they play different games.The whole rivalry was started by the companies own marketing campaigns, so people obviously tended to get caught up in it all.

In the prior generation, things changed. Multiplatform games became more common, thus the system libraries became more and more similar. Now, the reason to pay for the other system was rather exclusives, power or the expanded library in the case of the PS2. This is where in my opinion, console fanboying got a bit messy. The Nintendo lovers praised and praised and praised the 1st party releases and Nintendo's ability to make games of a higher quality than any other developers. Xbox fanboys were all about the seemingly endless power of the console. Sony fanboys didn't care so much - they had a freaking massive library. Each console had it's own successes that made each console good in it's own right. Just try explaining that to a fanboy.

This generation, I think things got plain stupid. Both PS3 and Xbox gamers wrote the Wii off as a child's toy due to it's peripherals and weak processing power. The PS3 gamers scalded the 360 as a money grabbing box of inferior power. The 360 gamers retorted that the PS3 was an overpriced game console that couldn't even handle ports. The fact of the matter is that everyone was right, but horribly wrong at the same time. The Xbox and the PS3 may as well have the same libraries bar exclusives. They play them all almost as good as each other, with early ports favouring Xbox and the more modern the PS3, so it's pretty impossible to claim game libraries as a reason to why one console is better, its preference. The Wii on the other hand was different. It was weaker, and a whole load cheaper, something rival gamers forget. The motion control made the games for the system far different and completely incomparable to the experience on the other two consoles, so any kind of comparison is a waste of breath or taps on a keyboard. So yeah, it's preference. Who could have guessed?

Brand loyalty is a stupid idea in any case. You give your money to whoever offers you the service you prefer, it's that simple. Why rage on others and defend yours to the death even when it's flaws are as blatant as it's strengths?   read

12:01 PM on 04.06.2013

You done pulled a Gamecube.

A few things should be mentioned right here right now: I do not own a Wii U and I love Nintendo - this won't be a critique of the company or fanbase.

I was an early adopter of the 3DS (I know, f*** me right). Amongst the speculation, I genuinely believed the 3DS would pull through - I remember the first DS launch, of which my 10 year old mind decided the best game was the remake of Super Mario 64. This in itself wasn't a good sign, remakes should not be the best game on a system (Persona 4 on Vita anyone?), but my little brain never worried for I didn't know the concept of a games console failing. Therefore, with a few Mario games on the horizon I believed and prayed that the 3DS would make the doubters feel like the cynical idiots they were. The 3DS prevailed.

The question now is, will the Wii U pull through the slump that the 3DS did? I think probably not, they'll have a snug 3rd place in the runnings of the next generation.

The issue with the Wii U is that it doesn't have a great deal going for it. 3rd party support is lacking. 1st party development has one truly good game on the horizon: Pikmin 3, a game that will only satisfy the core gamers and Nintendo fans. Remember a time when Nintendo's home console was being pulled along only by 1st party support to the dedicated fans? Oh right, yeah, the Gamecube.

I don't think this is a bad thing, but atleast the Gamecube had a few things going for it. The graphics power was ahead of it's main rival, the PS2 and the first party support was truly great. The sales were bad, but this was thanks to more the brand of Nintendo as a kiddy system. As much as they pulled away from this ideology in the era with games like Metroid Prime, the Wii has truly revoked this image with child friendly advertising and games (and keeping the name won't have done them many favours in trying to shake the image).

Power isn't this consoles strong point. Let's hope Nintendo pull out some good games and they will hopefully get enough sales to survive this generation. If not, who knows what may happen to the Japanese giant - no company deserves the fate of Sega.


-Will Markey   read

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