Quantcast
Destructoid - lollercoaster's Community Blog




About Me
My real name is Theo Rowlett, I'm a college student currently attending Jefferson Community College, and I plan on someday becoming a sophomore. I enjoy the film American Psycho. This is my blog. LULZ.
Gamer Profile
3DS friend code:
Steam:
Battle:
PSN:
Mii:
Gamertag: l0llerc0ast3r
Following (18)
Aaron Linde
Aaron Mxy Yost
BigPopaGamer
brainderailment
Conrad Zimmerman
Coonskin05
DJDuffy
elysse
Excremento
FAILCAST
Hamza CTZ Aziz
HarassmentPanda
insomnia
Niero
Sadie G
Snaileb
The GHost
vexed alex
Looks like Hsu was right.
lollercoaster | 11:11 PM on 12.01.2007 9 comments


From EGM issue #199, enjoy:

"My industry pisses me off.

I was a little suspicious of the cover choices one of our competitors was making, so I checked in with a contact of mine from a major game publisher. "Yes," he confirmed. "We can pretty much get whatever cover we want from that magazine. All it takes is for us to meet with the publisher, promise that we'll buy some ads, and discuss the details from there." So...that magazine's cover stories are for sale. Great.

Recently, some publicists for another game company were lamenting the fact that they couldn't get any coverage on a certain, very high-profile website out there, because they weren't advertising with that site. To get stories written up on their games, they'd have to start spending the bucks. More editorial coverage for sale. Wonderful.

Sadly, I'm not making this stuff up.

I have no stake in these two situations, so why should I care so much? Because even though they're competitors, they affect my business and my reputation. Why do so many mainstream newspapers and periodicals command respect? Because they don't act like the idiots I referred to above. But how will gaming journalism, a relatively new field, gain any credibility when certain prominent outlets or even entire publishing groups whore out their editorial integrity (if I can even call it that)?

So now I have companies thinking they can treat Electronic Gaming Monthly the same way...that we're all like this. We even heard through the grapevine that one ad buyer recently told our sales department that their client wants Ziff Davis publications to start playing ball with them, or else they're pulling support (meaning, if we don't start putting their games on our covers, we can kiss that ad money bye-bye, as well as support for normal editorial coverage of their titles). You know what? Those guys can kiss my ass. With full backing from my editorial director (former EGM Editor-in-Chief John Davison), we're prepared to tell them to go ahead and pull that "support." We've never been and never will be beholden to any outside party. If we miss out on some coverage...well, too bad. Ultimately, they're punishing their own customers (you guys), not us.

It looks like gamers won't be missing out on any of that coverage, though'a few of our competitors have editorial real estate for sale, and business is looking good for them.

--Dan "Shoe" Hsu, Editor-in-Chief"

Was he referencing Gamespot? Who knows.

Source: Dan Hsu's blog

EDIT: Yea, I probably should have said something in the post about this being from 2005, my bad.



Is this post awesome? Vote it up!

0



Post a comment! You can also post a photo below:

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

8 comments | showing # 1 to 8
prev next

Y0j1mb0's Avatar - Comment posted on 12/01/2007 23:27
Y0j1mb0
Very timely of Hsu. But I stopped reading EGM ages ago. That mag is 96% ads, 4% content.
EternalDeathSlayer's Avatar - Comment posted on 12/01/2007 23:43
EternalDeathSlayer
Sadly, EGM does indeed fail these days. I used to love them when I was young, but they're kind of weak these days.
ME4Twaffle's Avatar - Comment posted on 12/02/2007 00:06
ME4Twaffle
I miss the days when the issues weren't a standard size. They just shoved as much content as they could into every one.
Those were good times.
Runik's Avatar - Comment posted on 12/02/2007 00:26
Runik
I remember days when you could knock a mother fucker out with an EGM .. ah good days .. good days indeed
Farktoid's Avatar - Comment posted on 12/02/2007 00:28
Farktoid
Anyone else remember PC Accelerator? There was a magazine with some hair on it. It was the Maxim of game magazines. Funny as hell.

Of course, once they invent an internet you can read on the can magazines will be doomed, but GI's got some nice pictures and EGM occasionally does some interesting articles.
Aaron Mxy Yost's Avatar - Comment posted on 12/02/2007 01:29
Aaron Mxy Yost
I remember that editorial, sad that this sort of thing happens.
Kryptinite's Avatar - Comment posted on 12/02/2007 02:02
Kryptinite
I get the magazine but sadly i only listen to their multitude of podcast.
Genki-JAM's Avatar - Comment posted on 12/02/2007 13:49
Genki-JAM
For some reason, I thought you were going to reference a Hsu & Chan strip.. XD
prev next

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!