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UPDATE: The extinct 80gb PS3, Sony's stance made clearer.
liqideos | 12:10 AM on 01.26.2008 13 comments




Note: Please understand that I cannot reveal my sources.

So, don't ask me how, but I have the real reason the 80gb PS3 is 0going away. And oddly enough, it's because of retailers. It's refreshing to see Sony humble themselves to listen to what retailers are asking for, and actually delivering.

On the phasing out of the 80gb model:

The 80gb is being phased out, but not for reasons that have been speculated online. Over the past couple of years since the PS3's launch, retailers have been upset at the several different iterations of the PS3 that have come out. Example: When Sony released the 80GB with a game for the same price as the 60gb...some retailers were left with a huge stock of unsold 60gb units, made even more difficult to sell due to the lack of a game.


Hmm, retailers pissed at Sony, and Sony caring? What a turn around from five years ago.
We continue:

So anyway, Sony has promised to sell through all stock before shipping new skus to retail to prevent the 3sku+ headache that happened with the 20, 60 and 80GB units being out simultaneously. We're doing the same thing with the PSP entertainment pack, but no one is really talking about that in the media because doom and gloom stories (even when they aren't really bad things) surrounding the PS3 is all they want to report. Most retailers will have a message of discontinued for both of the PSP units that come with games.

So not only will retailers be seeing the 80gb disappearing, but also the entertainment pack of PSP units. This will make things much simpler for the consumer, leaving with one option at retail for both the PS3 and the PSP. I have also been informed that the white PS3 is not coming stateside, and isn't planned to come to the U.S at all at this point stating that:

The white PS3, its a possibility for the future, but nothing immediately forthcoming. There are way too many 40gbs in stores and releasing a new color wouldn't do anything but hurt sales of that sku.

So, this does leave a few unanswered questions. Price drop and backwards compatibility. Both...are coming. Sooner rather than later from what I've been told. No specifics have been detailed, but it is coming.

This poses a serious threat to the XBOX brand at this point. Giving the consumer one streamlined SKU for both the console and handheld divisions should increase overall sales, as anyone in retail can tell you, when you run out of one of three sku's, it will typically be the model that most people are wanting, leaving unsold systems, or unsatisfied customers who feel forced into buying something they don't want. This will also streamline the production line, allowing for more product flow.

If you try to find an Elite Model 360 at this point, or even a Pro Pack for that matter, you'll find yourself sorely disappointed as Microsoft has been letting retailers hang high and dry for the past month, making most wonder what is really going on at Redmond right now.

I personally love all the moves Sony has made in the past two quarters. They have stopped being total bastards since Ken Kutaragi left, and we have seen the PS3 price drop to an affordable level. The only caveat I can find in all of this is that it still leaves the BC in limbo. It's a major sticking point for a lot of people, especially since Sony has been championing how their platform is essentially a 3 in 1 console since day one.

I am going to side with Pachter on this one, and say that I see the PS3 outselling the 360 this year, with the console ultimately "winning" the holiday season.

So, what does Dtoid land make of all this SKU Tomfoolery?

EDIT: One SKU apparently isn't in the future. It's been made clear that a second SKU isn't completely out of the question, but rather, Sony will be clearing out all stock of a particular SKU before introducing a new one.

It's understandable when you look back at the situation where the 80 gb w/Motorstorm and the 60 gb with no Motorstorm were the same price at one point.

Sorry for the error.



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13 comments | showing # 1 to 13
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Genfuyung's Avatar - Comment posted on 01/26/2008 00:32
Genfuyung
I just wanna know what happens if my 80gb craps out. what will my warranty cover? A new non BC PS3.
EternalDeathSlayer's Avatar - Comment posted on 01/26/2008 00:33
EternalDeathSlayer
OK, if there's one thing I hate, it's seeing someone say they have "sources" that we don't all have in the cblogs. For all I know the italicized stuff is copypasta.

But anyway, Pachter could be right, could be wrong. What games does the 360 have this year that the PS3 doesnt? I'd be willing to bet it's got more overall. But, that doesn't necessarily mean that the 360 will win. I still think that there are plenty of people who haven't bought a PS3 yet simply because of the price and lack of games. But MGS4 is on the way plus the FF games, so things are looking up.

Still, in the end I see the 360 coming out on top. I just can't see the PS3 making such a strong comeback with their current situation.
liqideos's Avatar - Comment posted on 01/26/2008 00:42
liqideos
Believe me or not EDSRW, but sources I have, and yes, not everybody has them. But it is what it is.

I have facts, and I'm just spreading the love.
Y0j1mb0's Avatar - Comment posted on 01/26/2008 00:58
Y0j1mb0
If what you say is true the PS3 and Sony will be moving quite a few units this year. Hell they're moving units now in Europe & Japan. Perhaps the states will catch up..it's not like Microsoft is doing anything Amazing with their consoles..they still break down, Live is glitchy and their surplus of exclusives have been spent last year.
Shin Oni's Avatar - Comment posted on 01/26/2008 01:06
Shin Oni
i'm not understanding. If Microsoft can have a slew of 360 skus, why can't Sony?

left with a huge stock of 60 gigs? what stores were those? after I came into work the day after Sony's E3 meet and hearing about the PS3 price drop on the 60 gigs, people came rushing in for those things after word spread. I still have people looking for 60 gigs.

now that this crap is happening, you'll have customers angry because they want BC in their PS3s. So Sony listen but they listen to the wrong people. Good Job sony. Good Job.
liqideos's Avatar - Comment posted on 01/26/2008 01:23
liqideos
Because it pisses of consumers, it pisses off retailers. Look at the Wii, one SKU, no confusion, no making consumers wonder if what they are buying will be replaced in four months by a better SKU for the same price.

And BC is coming, so you've run out of things to complain about.

Sony will have a better market strategy than Microsoft at this point. Their format has become the defacto next gen optical format, and one way or another, this will be a good strategy in the end.
ZombiePlatypus's Avatar - Comment posted on 01/26/2008 01:52
ZombiePlatypus
I'm just pissed that now I have to buy a PS3 pretty damn soonish to not get a crippled box. I was hoping to wait it out 'til MGS or LBP hits...
BahamutZero's Avatar - Comment posted on 01/26/2008 02:12
BahamutZero
bluray and the loss of the bc physical hardware pushed up my decision to get a 60gig before they were gone forever, and I still couldn't find one anywhere. I eventually got a used one, which brings me to another point

the used market for 360s - who the fuck in their right minds is ever going to buy a used or refurb 360? nobody. Sure, microsoft doesnt directly make money from used sales, but it definitely pushes software sales and gold memberships, which is something they will miss out on
h3lios's Avatar - Comment posted on 01/26/2008 02:40
h3lios
As much as the gamer in me hates the "one SKU to rule them all " move, i know its a necessity people hate confusion and retail space is a bitch to maintain. i just hope that your sources are right about price drop and backward compatibility. i'd speculate that backward compatibility would be handled via software update but only after all the 80GB SKUs are sold out. Don't know how 80GB owners would feel if that were the case though. Shafted perhaps?
EternalDeathSlayer's Avatar - Comment posted on 01/26/2008 03:07
EternalDeathSlayer
Are you a PS3 fanboy? You give off this fanboyish vibe, although you don't come right out and say it. I'm not sure about you. I almost feel like someone who works for Sony has infiltrated the cblogs with you. It would explain the "sources" you mentioned. But whatever the case, I can say this: I've got a 60GB BC model, so I don't care either way.

And the 360 will still probably win this year.
Samit Sarkar's Avatar - Comment posted on 01/26/2008 04:15
Samit Sarkar
Well, this doesn’t make a difference to me, because like EDS and Bahamut, I have a 60 GB PS3. But if this is true, sales of the PS3 could really start to take off. dvddesign posted his theory in the front page thread: they’re phasing out this SKU because they’re going to introduce another one with a DualShock 3 packed in, and that makes the most sense to me.
GrayFox's Avatar - Comment posted on 01/26/2008 09:18
GrayFox
As soon as they do a price drop and release another SKU with BC they can count on a purchase from me.
B-Radicate's Avatar - Comment posted on 01/26/2008 09:34
B-Radicate
First off, I don't think the Wii have a single SKU is a huge key to its success. A great marketing campaign, being the darling of the press, and having a much lower price point MIGHT have more to do with it.

Plus, how is saying that "BC is coming" going to do anything but piss MORE people off? Why would I want to buy a PS3 now even though there will be only one to choose from, if there is a new one released after the one I buy is phased out, that has BC? How would that not piss me off even more?

Just 'cause they decide to fully replace an SKU with another more robust one doesn't mean there won't be backlash. "What? There is a new PS3 with rumble controllers, a bigger HDD, and BC being released? Oh, it's okay, 'cause I only had one option when I bought mine last week." I doubt you'll hear many people say that any time soon.
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