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"That kind of reward system is very easily turned into a Pavlovian or Skinnerian scheme. It's considered best practice: schedule rewards for your player so that they don't get bored and give up on your game. That's actually exploitation...Developers should provide activities that interest players rather than stringing them along with little pieces of candy so that they'll suffer through terrible game play, but keep playing because they gain levels or new items...a lot of modern game design is actually unethical. They are predicated on player exploitation...developers should design innovative, ethical and personal art because players are hungry for inspiring new games."