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Community Discussion: Blog by jazzpanda | Online passes may hurt developers, nobody seems to realise.Destructoid
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"Jack of all trades, master of none, is better than master of one"

I'm living in Australia, I loving, playing and studying jazz and working in web design.

I have a massive interest in game design and am also designing and programming my first game called "Patient Blade" for Xbox Live community games and learning a lot!
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So, the online pass system being employed to combat used game sales is the big controversial issue right now. Only, there's an aspect to this issue that i am yet to read ANYWHERE.. A simple concept that i believe means many developers will actually make less money.

Let me preface by saying this is not about whether used games have a right to exist or not, this is about trying to predict the knock-on effect caused by implementing this system.

If online passes were immediately incorporated into all new games from now, perhaps it would be instantly successful. Used game sales may well be lessened, developers and publishers may make more money for their work. However, I don't think this is how it is working in reality. What we actually have is a large and possibly never ending transition period, where it is only the big name publishers that are implementing (and have the resources to implement) online pass systems and rewards into all their games.
So what, right? Those big publishers hand money down to their games' developers and that's awesome, right?

Yeah, but.... here's a scenario: 'Thelonius' goes into a store to buy a few games, he has about $90. He sees the two games he wants, one is Gears of War 4, the other is a game from a smaller, innovative developer that he loves. Both are available in the used bin but GOW 4 uses an online pass to gate off a chunk of content. What does 'Thelonius' do? He buys GOW 4 new and the other game used, where once he may have bought GOW 4 used (because he has no allegiance to the big name publisher) and the other game new because he wants to support the smaller developer and their innovative game.



If that example seems far-fetched, allow me to be more general.. If people buy more new games from certain publishers because of online passes, that means they will buy LESS new games from everybody else. Used games are still going to sell, but those games will become more and moreso, games from smaller developers that either don't have online passes or whose online pass is cheaper or unlocks less content. It adds another variable that a customer measures up when he or she values and compares products, a variable that has nothing to do with the worthiness of the game or the developer.

People will still play the same games they would have played, but i believe the distribution of which games were puchased new and why will shift dramatically. Developers that don't use a big name publisher will see an increase in used sales and decrease in new sales, i don't see any way to avoid this.

If the industry is really in trouble, which seems to be one of the main pro-online-pass arguments, is making the already richest companies richer (creating further monopolization) and not helping (perhaps even hurting) the rest, really the best idea? Is it possible more thought or regulation needs to be put into this?

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Good point! The other thing about online passes is the fact that there are people out there who strictly despise them, and won't buy the game at all because of them. I know that it's not enough people to make the publishers worry much, but think of it another way.

Pretend that all $60 for a new game goes directly to the developer/publisher, and all $10 goes toward them with an online pass. If there are 100 people not willing to buy new because of the pass, that's $6,000 lost profit. Now if all those people bought used and got an online pass, that's only $1,000 profit for them. They're missing out on $5,000 just because of their stubbornness.

It's just a way for them to try and cash in on a part of the market they normally didn't get anything on. Hopefully they'll actually listen to us gamers and realize that all of us a customers to them, whether we bought new or used.
This entire point is based on the premise that an individual will pick one or the other whereas in actuality if said individual has enough free income and the desire to purchase both games then an extra £15/$10 isn't going to be that big of a deal.

Take as an example the indie bundles that steam sell. Because of their popularity im sure the indie devs get a nice slice of money. These bundles don't just sell because indie game fans see a bargain, they sell because indie games fans are rabid supporters of indie game devs.

If "Claudius" wants both games and is insistent and loyal to the smaller dev then nothing will stop him from buying that game.

This whole issue is ridiculous and every point raised so far against the pass scheme has been based on nothing but presumption and conjecture. Online passes could be implemented tomorrow on all games and I would wager that this time next year the industry would not have suffered on iota.
It's an interesting idea and, like all the Online Pass reactionary nonsense, has no real basis in logic or fact to back the idea up. All of the reactionary nonsense has been like this.

For example, EA spending millions on an online mode for Mass Effect 3 to sell online pass when, under most common markets, less than 40% of video gamings market will attempt the online (blame all the little children who think dropping the N bomb is cool) in most games and of that, roughly 5% support the DLC. By Jims accounting, EA is spending $100 to make $1. It's a fucking retarded conspiracy theory.

Just like this. The type of gamer who cares about supporting a developer is not the kind of gamer who buys used to begin with. Much less considering how to support the smaller developers while screwing the bigger developers. Fact of the matter is, this scenario described above just will not happen in a realistic scenario. Let's just start with buying two current games used for $90 to begin with. A savy consumer can easily find new games cheaper than used prices at gamestop anyway.
I have to agree with sheppy. Who is to say that just because a game has an online pass people won't buy it new? Wait a few months and price drops and people will buy a new game. I think the biggest issue with the online passes is everybody's instinct to buy something as soon as it comes out is being tested. Everybody knows there are gamers that will wait a few days to pick up a used copy of a game just to save money. Now if everybody has to pay an extra $10 you are paying more for a used copy then a new copy.
Thanks guys for basically calling the theory i cared enough about to put time into writing out 'nothing but reactionary nonsense'. :)

I disagree. Yes if someone wants to support a developer they still will, mostly. It is a sliding scale though (between not caring and fully supporting a dev), those who still want to support but less so, will buy some games used that they wouldn't have. That's not the main point though.

The average person will still buy both used games and new games. Saying that's not the case is, to me, 'rediculous reactionary nonsense'. If you agree that the average gamer will for whatever reason still buy both (while passes are not in every game), you would have to agree that the online pass must then enter the average buyer's mind as a new value variable and this has to, on average, affect the distribution of which games were bought new. If you don't see that as using logic, i'm sorry you find my ideas so preschool, you superbrain.
Doesn't this entirely depend on how much the online pass costs? If the cost of a used game + the online pass is still much less than the cost of the new game, then it seems like a viable option, right?
@jazzpanda

My problem is, like the controversy Jim is trying desperately to stir up, your argument has nary a basis in any buying trends or applicable current market variables. What it reaks of is some nightmare scenario that couldn't apply. As I stated before, the price savings of buying used is hardly substantial enough (at least through Gamestop) to make much of a difference. But since I'm into board gaming huge right now, allow me to take this trend and apply it to what's currently going on in board gaming.

Companies are releasing promos for their Deck-Building games. The original concept was when you bought a deck-building game, everything was included. Recently, however, companies are working on one off promos like Vortex for Ascension or the Werewolves for Thunderstone. As a prime example, take Nightfall. A game which launched about a year ago which had named dividers however, it had a space for several cards which were promos. Since the promos were limited, you have literally thousands of gamers who have a place for cards they'll never have access to. The theory is that these shinanigans will of course lead to the destruction of the current deck-building trend. After all, this is the crap CCGs do, not LCGs or Deck-builders.

But, this scenario, that has been presented as a problem, has not occured. In fact, deck-building and LCG titles have been increasing in popularity and, aside from a very small and very vocal minority, this trend hasn't negatively or positively impacted the market in any way, shape, or form. This thing, that was set to doom the genre, (thus, like Online passes) had no impact. Just as the online passes have not had a positive or a negative impact aside from a small, and very vocal, minority. This very same minority, I might add, has such a trend of common bitching that too most game developers, they are now officially ignored. The boys who cried wolf have officially negated their ability to impact their favorite industry because of the frequency of which they fly off the handle. Thus, reactionary nonsense...
Sheppy, I see what you are saying. I think first of all there is a big price difference between used and not used for most people. Most used games i've bought are not from gamestop and not as soon as the game is released so usually 30-50% off the new price. Gamestop is a special case not related to my point.

Secondly, you say my theory has no basis in buying trends or reality. I'm saying online passes act as a value variable that will in some cases change which game a person buys new and which not. I believe this is the case because i already see myself doing it, case in point!! The only games i bought new were always the ones i wanted to support, now i find myself weighing up another option and occasionally buying a new game that i previously wouldn't have, this leaves me less money hence i will in the end, buy less new games from those i support. If this is not reality, then you must believe either: Everyone will buy new from now on (not gonna happen) or that consumers will completely ignore or be oblivious to this new 'cost/value/effort required' variable. I agree that the masses are stupid, but are they THAT stupid?

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