Jim Sterling's latest article got me thinking, and I think he missed one key point in his comparison between fundamentalists and fanboys:
They are arguing about two things that are fundamentally identical
For a very long time, Muslims, Jews, and Christians have been blowing each other up over whose imaginary friend is better. What they often seem to forget is that, aside from some superficial differences, they're imaginary friends are exactly the same. They're both all powerful deities who prefer to speak through prophets as opposed to just talking to humanity directly, even though doing so would be easier and far more effective. They both have the same list of superpowers, and they both hate it when people have imaginary friends besides them. Additionally, they're all based on the word of the same prophet, Abraham, and they all preach essentially the same set of values. For all intents and purposes, Allah, Yaweh, and Jehova are all the same god under different names.
Similarly, despite what fanboys will tell you, the PS3 and Xbox 360 are pretty much the same console. They both have approximately the same horsepower, though one is slightly more powerful and the other is slightly easier to work with. They both play pretty much the exact same games, with most of the exclusives having equivalents on the other console. On top of that, they both have 14 button wireless controllers with a home button in the middle, two analog sticks that you can click, and USB charging function. Despite the fact that the consoles are almost exactly the same, fanboys still claim their respective consoles to be vastly superior based on ultimately superfluous things like disk format or the quality of the online service.
Both fundies and fanboys get in bloody conflicts over which of their chosen identical products is superior, and such conflicts are almost as scary as they are pathetic.