Headline of the day right? Look, we all know Bobby Kotick is an evil corporate dick who can eat shit and die, it's common knowledge, but when I saw this section of an interview he did with the Wall Street Journal posted on Neogaf, it is just too much to ignore.
WSJ: If you could snap your fingers, and instantly make one change in your company, what would it be, and why?
Mr. Kotick: I would have Call of Duty be an online subscription service tomorrow. When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world. I think our players would just have so much of a more compelling experience.
WSJ: Is that coming?
Mr. Kotick: Hopefully.
WSJ: Are the customers ready for it?
Mr. Kotick: I think our audiences are clamoring for it. If you look at what they're playing on Xbox Live today, we've had 1.7 billion hours of multiplayer play on Live. I think we could do a lot more to really satisfy the interests of the customers. I think we could create so many things, and make the game even more fun to play. We haven't really had a chance to do that yet, so that would be my snap of the fingers.
Yeah. What kind of dick head thinks the people who buy his product are "clamoring" to pay him more money, just so they can play Call of Duty?
You know what your audience is REALLY clamoring for? Call of Duty to be given away for free! Yes, but you can't do that can you? And just because you can put a subscription fee on Call of Duty, doesn't mean you should be. Medal of Honor's multiplayer really looks and seems to play like Call of Duty, so I'd gladly stop playing CoD if this was ever to happen, and I most likely will anyways.
So yeah... Bobby Kotick is pretty much just the new Lex Luthor, so theres one thing left to do...