Because this is what I'm talking about.
So I hear everyone bitching about online passes and publishers wasting time and used games and butthurt etc. Not to say that said butthurt isn't justified, but hear me out.
The main issue for publishers - outside of them existing in a capitalist market where they create a luxury item that people seem to think they have a right to acquire whether it be through piracy or other means - is that, for them, they claim to lose money on this thing they made whenever people don't buy them new. There's also the server cost of people playing. Okay, that sucks for them, as the very same capitalist market they are a part of means that others can sell their stuff however they see fit. You'd also think they have servers enough to handle each printed disc going online, so it shouldn't matter who possesses it blah blah blah.
Aaaand we're done.
Then how about setting up a system where everyone actually wins?
I'm in the minority in that I don't like playing online. At all. I don't have Xbox Live Gold (I watch Netflix through my HTPC), so my incentive isn't there. I don't play on PSN. So the online pass thing is pretty much a non-issue for me. But I know that when Modern Warfare 3 comes out, I'm absolutely positive that many people - nay, MOST people - will ignore the single player campaign and go directly to online multiplayer.
Good for them.
However, that leaves someone like me, who may actually want to see the setpieces and see the story resolve, stuck with a $60 bill for something I'll only play a portion of. So how do we fix this? Simple math.
Publishers are claiming that it costs $10 for someone to play the online portion of the game. So why not just go for it whole hog?
Let's say that Call of Battlefield Gears 4 is a $60 title. But of that $60, $10 of this cost is the online portion. Therefore, let's do some simple math:
$60 minus $10 for the online portion that everybody pays for = $50 new title cost.
Isn't this awesome?
It lowers the cost of entry for everyone! Therefore the main game is worth only $50, so trade values will change proportionally. There is no penalty for buying used, since buying new means you'll have to spend a further $10 anyway for the online portion, which is exactly what publishers are asking used game purchasers to do. Your trades will now go just as far, publishers get to make some money, people who don't care about online now pay a little less and can afford more new games...
Except this is too smart, which means it will never happen. Isn't that sad?