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This, is a Snaileb inspired open letter to Activision, that I would appreciate
Dear Activision, My name is Mark. I am a 33-year old professional living in the heart of the Ozarks. I know you never hear from this area, as most people can't figure out how to use these fancydangled computer contraptions, but I am writing to tell you of several flaws of logic that your Public Relations department is propagating to the public. I am, of course, referring to the Rock Band patch Harmonix developed in-house for their own software. As you are aware, many consumers are upset at your decision to block the Harmonix patch, as can be seen here. Interestingly enough, once the patch had been submitted by Harmonix to Sony, and then unbeknown to the consumer, you had already moved to block the aforementioned patch, Red Octane's co-founder and VP of Business Development David Huang said in an interview with 1up that the consumer's voice is what is most important to you. The article said, Huang admits the issue is out of their hands, anyway. "Long term, you can't go against what the consumer wants," he said. Then, over the next week we find out that the patch has been submitted already, and that Activision is the reason the patch is being delayed. Activision then responds saying that MTV and Harmonix have dropped the ball on an agreement to license the controllers. Today, an Activision representative said, in an interview with with the Boston Globe,: "Unfortunately for Rock Band users, Harmonix has been unwilling to discuss an agreement that will allow us to provide that option in a manner that maintains the high standards people have come to expect from Activision," Lataif said. She added that any agreement will involve someone at Harmonix writing a check. "We believe we should be compensated for the use of our technology," said Lataif. With this, our timeline of your PR strategy is complete. I would ask indulgence so that you might consider the possible flaws in your strategy: 1. You contend that you cannot go against the consumer, yet prevent what the consumers want (release of the patch). 2. I have developed a wireless mouse for the PC. I then turn around and make it so that no programs can use my mouse without paying me a licensing fee to do so. How long will that mouse manufacturer profit? Your strategy is completely opposite a functioning business model. If it turns out that your mouse is particularly suited to Photoshop, one does not charge Adobe a licensing fee so that your mouse is compatible. Instead, you advertise that your mouse is better than the competition and allow for as many people as possible to use it, to increase sales of the mouse. You would make far more money by selling bundled copies of the Guitar Hero III game than you would charging a flat licensing fee. 3. You create animosity amongst your target demographic. Instead of being seen as a company that heralds innovation and cooperation, you portray an image of corporate greed; of cutthroat competition. 4. Ultimately, you lose income revenue. Your demographic boycotts your products, leading to loss of income not only in new hardware and software sales, but also a loss in the impulse-governed downloadable content revenue. I implore you, as a concerned consumer, to rethink your stance on this issue and take action to rectify the situation as soon as possible. Be the Hero.
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Douschebaggery afoot, my dear Watson.
Douschebaggery, indeed.