Today AMD showed off a new graphics chip that is, well...very powerful. Here's the press release, that doesn't use hyperbole at all /sarcasm.


“With Cinema 2.0 you won’t just play movies, you’ll play in them. Imagine the ability to look around the environments in a sci-fi movie, put yourself in the driver’s seat in a race scene, duck behind things and pop up to see what’s going on in an intense firefight – all of these things are possible with Cinema 2.0,” said Charlie Boswell, director, Digital Media & Entertainment, AMD. “The challenge for any director has always been taking a wonderful vision in the canvas of the mind and translating that to film for the audience to see. Cinema 2.0 breaks down the time and cost barriers of getting a scene or shot that’s ‘just right’, and what’s better, allows audiences to dive deeper into the experience to explore every part of that director’s vision.”



“Today’s demonstration of Cinema 2.0 represents a sip from the multi-billion dollar gaming industry’s Holy Grail, while presenting a new quest to digital filmmakers,” said Richard Huddy, worldwide developer relations manager, AMD Graphics Product Group. “Imagine going to the opening of a movie and upon getting home being able to play a game that looks and feels absolutely identical – right down to the character models and sets.”

“The Cinema 2.0 milestone is comparable to other major evolutions of film: sound, color, cinemascope, 70mm, THX, stereoscopic 3D, IMAX, and the like,” said Jules Urbach, founder and CEO, Jules World LLC, OTOY. “Cinema 2.0 means truly interactive cinema, where the experience of watching a film is bridged perfectly with real-time rendering for a potentially dynamic and engaging experience. The cornerstone of this is not limiting the artistic process, and AMD innovation now makes that possible. Today AMD and OTOY demonstrated the ability to complete cinematic compositions in the real-time interactive realm, and that is a giant leap toward rapidly creating a new art form and experience.”


Watch the Video here