Easy, they do it because prospective buyers can see a shine new console with a unique look and a must have game and be more tempted to buy one.
Not only that, but sometimes it convinces people to buy a second console.
God knows I was very tempted to buy the R2D2 Xbox a while back... And I would have, if they'd release a good god-damned X-Wing game in HD.
God knows I was very tempted to buy the R2D2 Xbox a while back... And I would have, if they'd release a good god-damned X-Wing game in HD.
It helps encourage new buyers that might have been waiting on that particular game, and the hardcore collectors and insane people will buy it anyways. They don't make that many of them so there's no real risk.
That R2D2 one was sweet. But yeah, people will buy merchandise that represents what they like, or collect. I've been tempted by a couple of the MW consoles, but I'm not foolish enough to buy another Xbox 360.

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