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Either get those guys who did the early PSP ads, or stop trying.
"Playstation 3: We don't fucking get it either"
And this ad is amazing! Where do I get a stacking toy like that with a woman inside?!?! It must come with every PS3! I'd better run out and buy one RIGHT AWAY!!!!
In fact, it seems like it would be a weight loss ad. A weight loss sex-change ad.
Middle aged guy to the left
Young man at the back
Younger woman
I'm pretty sure they are trying to say that the PS3 is for everybody. Seems like they were going for that old toy look, where you take the top off one person and there is another inside, revealing a before unseen layer of the object.
*shrugs* just my interpretation. But hey, they could just be looking for excuses to put as many erect body parts as they can. Must be cold in that wasteland ;)