And so the powers that be at Sony finally unveiled their new ps3 slim model and more importantly the long overdue, coveted pricecut. Time for Sony to pop open the champagne and toast, as their victory in the console wars is well at hand. Hold up boys, before any corks are released and whores called upon, let us ponder whether this action taken by Sony will indeed change anything for them. Will it be the fruitful endeavor they envision? Or could it very well be that after all is said and done, its too little too late?

Personally, I think the PS3 is a fantastic console. I got the 60gig day one and have never regretted paying what I did. Then again I got the 360 day one as well. Come to think of it I have gotten every new console day one. I'm a bit obsessive when it comes to shiny pieces of gaming electronics. I need them as soon as possible. Yet there are those who are weird and don't share that need to blow exuberant amounts of cash on the latest fancy immediately. They need to be swayed, nay seduced and courted more before they can commit to a purchase. The way to usually go about this is of course a pricecut. But in order for this to work successfully people need to know it. Notice how I said people, the average joe and not gamers.

Y'see gamers already know about the pricecut, they scour the internet and sift through it like a prospector looking for gold nuggets. They live and breathe gaming news. They are the hardcore gamer and chances are if you're reading this, you're part of that fraternity. You're a Dtoid community member, someone who as soon as that PC is fired up, off you go to multiple gaming sites seeking gaming news, previews, reviews and listening to whatever creatively named gaming podcasts there are out there. While this crowd is plentiful, this move by Sony just doesn't apply to them. For they fall into three camps:

1. They already bought it. Like me, they went through the day one shenanigans to acquire one. So they no longer need to be sung to. Let us say for these purposes this equates to one fourth of them.

2. They really are waiting for a comfortable pricecut to purchase a PS3. They may even buy it at this price. These smart, frugal minded individuals have the patience of supermen. I envy them. They make another fourth of that gamer pie.

3. The remaining two fourths of the pie. The half who will never purchase the PS3 for reasons that include: it doesn't have backwards compatibility, not enough games, they're still too broke to buy one, they have a loving monogamist relationship with their 360, are wildly allergic to free online and break out in hives if they don't pay for it .They already have a Wii so really they need nothing else, life is blissfully wonderful.

The truth is that this demographic isn't the end all and be all anymore, probably never was. It's the regular folks who determine which console is successful. The moms who buy them for their kids, the fathers who may upgrade to the newer console when they get around to it so they can play a newer version of Madden, the regular Jane and John Does who will purchase them as Christmas presents for their loved ones. Y'know, the ones who don't keep up with gaming news on gaming sites. The ones that need to be bombarded with commercials on TV so they know whats up and consider purchasing it. The ones that as far as I can tell Sony hasn't and still isn't reaching yet. I don't know about you but my local news hasn't even mentioned that the PS3 dropped in price.

If Sony is expecting word of mouth to do their advertising job for them, they'll regret it. The only reliable word of mouth reached to the masses are the negative ones. Good word of mouth is always trumped by bad and Sony still has a lot of bad word of mouth to overcome, whether justifiable or not.

I really hope Sony starts a huge media campaign letting everybody know about not just their new price point but what it all entails Blu-Ray, WiFi, etc. They should have more commercials than those Free Credit Report Dot Com guys. Flood the airwaves, have a Happy Meal deal with McDonalds or something. Give multiplatform games free commercials just so at the end of it, it can have the PS3 logo. Give out lollipops or bagels. Just do something. Get the word out to real people or at the end of the day, Sony's pricecut wont mean a damn thing.