Motivation is the fuel for all human action. In the professional world people often make the simple assumption that money = motivation, but interestingly computer gamers understand the scope and the range if human motivation in a much better way. (Prof. Dan Ariely)
Behavioral economics rockstar Dan Ariely, author of Predictably Irrational, will be letting the public in on the key to motivation—through the eyes of computer gamers, who are surprisingly good at it. Viewers can gain access to Ariely’s 15-minute video chat on the topic by donating to his Wizeo-powered fundraiser for Educating for Excellence, a nonprofit organization that funds higher education for disadvantaged youth. Ariely aims to raise $10,000 to support one child’s higher education for one year.