(Let's make this second chance a little less insulting and prove that with the right subject I CAN do the research.)
With the recent story about whether
game bloggers are "credible game journalists" made me think about game journalism as a whole. Actually, I prefer to call it "games writing," as there are few journalists in the gaming industry. The closest I can think of are the likes of Stephen Totilo and Geoff Keighley, and maybe N'Gai Croal despite the fact that he left Newsweek. You could probably stretch it if you go for people like Matt Casamassina, Jeff Gerstmann or Sam Kennedy.
But when it comes to game bloggers like some of the staff at Dtoid, Joystiq or even Kotaku, I have a slight dislike for them. I don't hate them, but there's a certain attitude in the air with these people, and it brings up issues about games writing in general.
With the advent of the internet, blogging has become widespread. The result is more people can try to make their own offshoot games writing blog that could get them hits if they get something that's "hot scoops" worthy (with apologies to
Idle Thumbs). But the main problem of this can be summed up in one word: "Credibility."
I once wrote a blog a few months back in
a different place about my disdain for game blogs. They do so many things wrong, and I'll restate them in a short list: They will post rumors without evidence, they will have this air of smugness in their written entries, they will post the obvious after the entire internet has known about it for years, and the most problematic of the bunch: It's for hits, not for credibility.
Really, game bloggers would be more credible if they didn't jump on constant rumors, tried to keep the smarmy attitudes to themselves, and show to themselves that they're competent writers. Basically, "writers who play games," rather than "Gamers who happen to write."
There is a difference. Most "writers who play games" are of the types I've covered earlier: Totilo, Keighley, Croal. Usually writers who play games are types who have degrees in editorial or english, and act more like how a journalist would. Most game bloggers, on the other hand, are "Gamers who happen to write." I haven't read a written Kotaku entry by Michael McWhertor (or others) where there wasn't one spelling or grammatical error. Sometimes facts will get mangled and screwed up even if it's a familiar game franchise. Maybe the one thing these game bloggers need is a copy editor.
I find it funny that Jim Sterling wrote that and said he APPROVES of people getting free swag for top-notch reviews. Hell, even Roger Ebert, a film critic, says
never to take freebies unless you're a starving critic who doesn't get paid often. Really, I liked the way it was done back at the good old days of GameSpot, back when Greg Kasavin was Editor-in-Chief: You got swag? Hand it to us. You want it back? Finish the review first. Or shove it into the huge swag pile, we can always give it away during On The Spot or something. Hell, I loved it when Dean Takahashi declined his Halo 3 swag bag and sent it back to Microsoft. Either way, freebies should NEVER be an incentive to give good reviews of something.
The reasons I gave are usually my issues with games writing in general, and there's a distinct reason why many message board posters usually say "lol games journalism." (Maybe that's just NeoGAF who does it.) But either way, there are ways we can learn from this and start making bloggers more credible. Here's a small list I came up with:
1. Rumors should not be covered at all. If you must cover rumors, do it in one encompassing post with a brief vignette about the rumor, and the origin of the rumor.
2. Proofreading. Do more of it. Copy Editors. Hire one or two. It's better to have writing that doesn't look like it came from a school newspaper.
3. Keep the snark at home. Be civil in your writing. After all, you might not have your job in six months, and all it takes is an employer to pop your name into a Google Search, find your snarky material and get you rejected from your next writing job.
4. Always ask questions. Don't sit there and do nothing as a company announces a product you're not too sure about. Even if it's of developers you trust.
5. Only accept the freebies if you're a fledgling blog site. Otherwise decline them, put them up for auction or something else.
6. If you're ever reviewing games: FINISH THEM. Play 'til the credits roll. Dabble in New Game+ if you can. Don't do what Jim Sterling did and do a terrible Zero Punctuation parody and a review of Halo Wars that only
covered up to chapter 3 in the campaign. (Of course, this applies to ALL reviews, not just ones from blogs.)
If you have any more suggestions, feel free.
In my opinion, if you don't have "true gamers gone-writer", then you get shitty reviews: see some of IGN or G4's for example. I'll take an "amateur writer long term gamer's" opinion over a superficial "journalist gone-gamer for the money" any day.
"I haven't read a written Kotaku entry by Michael McWhertor (or others) where there wasn't one spelling or grammatical error."
Don't include Kotaku in with Destructoid. In fact, lump it in the same "Ziff Davis Corporate made" category as Tom Chick's awful Sci-Fi channel gaming blog.
My current blogging position is your number 2 suggestion: Editor. I do think have an abundance of them is very, very important, and key to a website's success.
Your number 3, I think, is very flawed. Kotaku does keep the snark (read, soul) out of their posts, and they're incredibly boring. You know how many Luke Plunkett's there are out there? A million. How many unique Jim Sterling/Destructoid staff members are out there? Next to none.
I have a huge issue with your number 5 contention. I have a question for you: what's with the mindset that "freebies=better review?" I've gotten a t-shirt with a review copy for a game and still scored it poorly, taking it's flaws into account. Why is Dean Takahashi so "noble" for declining a swag pack. Does he have zero self control, and feel like he just couldn't possibly write a fair review knowing he got free stuff?
I quasi agree with your number 6 point, but you can't expect some bloggers (like Sterling) that work 60+ hour workweeks, and have families, to finish say, an 120 hr JRPG if the first 25 hours are miserably horrible. After reviewing a ton of games, you'll gain the ability to make good judgment calls. Luckily, I haven't been tasked with reviewing a game over 40 hours long yet.
Overall, it sounds like you're ready to dismiss gaming blogs like mine because you've seen some of the drivel n4g craps out, and you gave up on them. I may not have a journalism degree, but if I put my other two to use, I'm sure I can write well enough to be taken seriously on the internet just as much as someone who just started playing games in the last year.
see some of IGN or G4's for example.
IGN I can agree with, but that's because at times they're just too long-winded. However, I can't really hammer on G4 that much since they have Patrick Klepek and Andrew Pfister (former 1UP Editors) working there.
I have a question for you: what's with the mindset that "freebies=better review?"
Sometimes people can get incensed to give glowing praise even with the free goodies. Perhaps I should've went on a different tangent about the free swag thing. It reminds me of a webcomic I once read where they were interviewing prospective store employees and every person's reason was "free games." Basically they feel like they're being rewarded.
it sounds like you're ready to dismiss gaming blogs like mine because you've seen some of the drivel n4g craps out, and you gave up on them.
It's more of issues I had with Kotaku, and why I rarely read it outside of Stephen Totilo's output. I rarely read N4G and from what I've seen from message boards, they're much worse. But it's just an overall negative feeling. And it's not that I don't read sites like these, I do so less frequently than I was a year or two ago.
I'm not throwing this out to prompt a "that must be nice," but rather to say that for most of us doing this professionally, day in and day out, a full retail game might as well be a preview-only disc (which we also get a lot of). Free things for those that have been doing this for awhile have little value, and would never sway our review scores.
1. Rumors: sorry, that's what we do. We hear them, and then do digging on them. We've got friends, and we've turned plenty of rumors into breaking news.
2. Proofreading: we do it. And we have someone that proofs things. You know, my Dad has a hobby where he finds typos in national news papers. It happens daily. It happens.
3. Keep the snark at home. Be civil in your writing. After all, you might not have your job in six months, and all it takes is an employer to pop your name into a Google Search, find your snarky material and get you rejected from your next writing job.
4. Always ask questions: for most of the writers here, we ask too many questions. IF you see what goes on in the office, you'd understand. We love doing this.
5. Freebies: See above. Free things aren't that big of a deal.
6. Finishing games: I'm with you. But I do. You're telling this to the guy that gets stuck reviewing the 80+ hr RPGs. I love when readers try to call me out on this. They tried it with Persona 4. I BEAT IT TWICE before launch.
1. Rumors should not be covered at all. If you must cover rumors, do it in one encompassing post with a brief vignette about the rumor, and the origin of the rumor.
This is unclear -- do we not cover them, or do we cover them with a "brief vignette about the rumor, and the origin of the rumor"? Because if you're suggesting we do the latter, that's what we already do. As far as covering them at all, there are a few schools of thought on this, but the bottom line is that we do so if it's of interest to our readers and/or is a rumor that's gaining buzz by gaming communities by generating discussion.
We also do our best to follow up with the developers and publishers named in said rumor, in order to clear up any factual discrepancies, or shed new light on the story. In many cases, it's rule of thumb for PR to not comment on the rumors, and in many cases won't respond to our phone calls or emails.
When it comes to rumors and information we receive from our own sources, we follow the same protocol. I think our "rumors that pan out" record as of late can speak for itself; we're doing work over here to verify information before we seed it to our readers.
2. Proofreading. Do more of it. Copy Editors. Hire one or two. It's better to have writing that doesn't look like it came from a school newspaper.
Spelling errors and silly typos? It's an unfortunate side-effect of delivering content every 20 minutes, at a pace that's faster and contains more information than most traditional outlets. We're not perfect, and we're also a small full-time working team here. As for hiring one or two copy writers, the fact is we (and most other outlets) don't have the budget for that. It's not feasible, and we do the best we can with the resources we're allowed.
3. Keep the snark at home. Be civil in your writing. After all, you might not have your job in six months, and all it takes is an employer to pop your name into a Google Search, find your snarky material and get you rejected from your next writing job.
Fair points, but keep in mind that what sets blogs and new media news outlets apart from traditional outlets is that very same snark you're complaining about. We're not the New York Times. We're not Edge magazine. That's not our intent, that's not our style. Some people like it; some people don't. Saying it has no place in how we deliver content is like saying "mustard doesn't belong on hot dogs" like its a hard fact.
4. Always ask questions. Don't sit there and do nothing as a company announces a product you're not too sure about. Even if it's of developers you trust.
If anyone took the time to look at our articles and our work, they'd find that we do reach out and ask questions on a daily basis. We're not just sitting here regurgitating press releases all day, as some would think. Does that happen to an extent? Definitely. Our frequency of information that we deliver is astounding, and it's bound to happen. But to insinuate that those who write for blogs don't ask questions and don't do follow up is a bit insulting to those that do. Some of the hardest working and most tenacious people I know work for me, and for sites like Joystiq and Kotaku.
You should also understand that companies sometimes willing to divulge more details than their PR campaign allows. The info we get from a press release is sometimes all we're going to get from a puplisher; the rest of that information goes to other outlets who are handed exclusives and information that is beyond our control.
5. Only accept the freebies if you're a fledgling blog site. Otherwise decline them, put them up for auction or something else.
Clarify what you mean by "freebies." Does that include review product or code? Because that's what allows us to do our jobs. Do you think Stephen Totilo and N'Gai Croal -- two writers who we both respect, clearly -- weren't handed retail copies of games for evaluation?
6. If you're ever reviewing games: FINISH THEM. Play 'til the credits roll. Dabble in New Game+ if you can. Don't do what Jim Sterling did and do a terrible Zero Punctuation parody and a review of Halo Wars that only covered up to chapter 3 in the campaign. (Of course, this applies to ALL reviews, not just ones from blogs.)
Agreed, and that situation was both addressed and rectified on our part. However, feel free to keep bringing it up; I happen to know for a fact that a number of outlets (even some of 'dem real journalists at 'dem real magazines n' stuff) don't complete the games they review. Are they right to do that? That's their call. But our policy is to complete and explore main modes in a game before final judgment.
In short, it's really easy to sit there and say "You should do this, why did you do this, don't do this, I hate that you do this" when you're looking at it from the outside in. What happens on the other side of this fence (whether it's blogging about games or writing about them for a print magazine) is something you can't understand until you've actually done it.
So I have to ask -- and I'm not trying to be a prick; this is a genuine question -- have you?
G4 is entirely ruined for me by their media division pushing Lisa "Olivia sell out" Munn, and Morgan "look I'm a gamer" Webb. Plus, Adam Sessler's "rant reviews" often have no logical backing to them, and he just gets pissed off and scores games poorly because he feels like it.
"It reminds me of a webcomic I once read where they were interviewing prospective store employees and every person's reason was "free games." Basically they feel like they're being rewarded."
Doubling as the HR coordinator, I can certainly agree with you, and say 90% of new writers will ask me in the interview process "when do I get free games". I try my best to weed them out.
I'm glad you wrote this by the way. Even if I have my disagreements with it, it's nice to see people blogging about the state of...well..blogs!
THIS. Oh my God, this!
Also, I'm not a frequent reader of this site, I apologize if I tried to lump you guys in with "the other blogs."
@Nick:
This is unclear -- do we not cover them, or do we cover them with a "brief vignette about the rumor, and the origin of the rumor"?
Preferably the latter.
@Magnalon
G4 is entirely ruined for me by their media division pushing Lisa "Olivia sell out" Munn, and Morgan "look I'm a gamer" Webb.
I'm pretty sure they are video gamers, despite what you think of the matter. And Morgan wasn't a G4 hire, she was there in the days of TechTV. She did Call for Help before X-Play. But I can understand how you think they're not that way.
bbcode don't fail me now
There's no AP specifically for gaming news so most of the information gets its roots in rumors and while it is irresponsible to print every bit of hearsay that pops up considering that blogs are updated in a much more timely fashion then other news mediums (who also occasionally make retractions) it's unreasonable to expect them to always be 100% accurate. So long as they admit the mistake I have no problem with occasional slip ups.
About your disdain for "snark" well, sometimes it really is how you read into the blog. Not every blogger is a smart-mouthed ass hat and while some are it can be merely a tool to build up their recognition. If you ask random dtoid members to name one of the staff I bet Jim's name would come up the most (regardless of if they actually liked his writing)just because of his attitude makes him more memorable. If bloggers want their writing to have a specific feel to it this is certainly one route to go.
As for the review freebies and even playing the full game before writing a review, yeah it would be nice if there were standards that all blog writers were made to follow so that you knew you were always getting the most fair review possible, but since it's basically an opinion and not the final word on the value of a game you just can't regulate all aspects of it. I'd rather people be open about receiving swag from developers then feel like they had to hide the fact or forfeit their readership.
I'm not sure that it's fair to expect game blogs to provide "real journalism" because that isn't really what they are set up for. Nobody comes here just for impartial facts, they come to see what other people think and to voice their own opinions. Even paid bloggers are going to be biased in that regard.
I happen to have a lot of respect for what the guys at G4, GameTrailers, Kotaku, Joystiq, etc. do. I don't think calling out specific outlets (unless it's to make a valid point) is necessarily.
Besides, I can only speak for what we do and how we handle things.
1. I rather like rumours... but only if they are clearly labeled as rumours. I dislike it when some sites post information as facts when they simply aren't.
2. Regarding the proofreading, I have to agree there... spelling/grammatical errors just irritate me (though I certainly make them!)
3. Snark... I don't mind snark and even like it at times if it's in context to writing about a game or gaming news... but I don't like inter-personal snark. I guess I don't mind it as a writing "style"... but the actual writer should show some class when dealing with comments.
4. questions, yes... if they have the opportunity of course.
5. Interesting to hear from some of the other writers here! Yes, I would guess that freebies after awhile become even annoying with no place to put it all.
6. I don't mind if they qualify it's a "preview" as opposed to a "review". For a full review, yeah, they should finish the entire game.
Interesting first blog here by the way!
Regarding reviews, I think it comes down to trust. I have read enough Dtoid reviews to trust that they are reviewing games as honestly as possible.
Just my opinion.
To clarify:
Webb is a GREAT tech support/screensavers type gal, but she admits that she only started playing games recently.
Munn is a sell out, and set female gamers back multiple times.
Sesslar is a true gamer, I agree, I just think he's overly emotional, which ruins his review credibility for me, personally.
Disagree. People like rumors. Just because you do not, that does not mean they don't have a place. Rumors are just as much a part of games coverage as anything else. Any blog would be stupid to ignore a good rumor, because a vast section of their audience enjoys them. If you're not writing for your audience, why are you writing at all?
"2. Proofreading. Do more of it. Copy Editors. Hire one or two. It's better to have writing that doesn't look like it came from a school newspaper."
Like Nick said, when you write thousands upon thousands of words a day, mistakes will happen. We're not machines. We're not perfect. Even the most professional work will have mistakes in it if there are enough words.
"3. Keep the snark at home. Be civil in your writing. After all, you might not have your job in six months, and all it takes is an employer to pop your name into a Google Search, find your snarky material and get you rejected from your next writing job."
This is where I could say "don't tell me how to do my job," but I won't. My job is to write snarkily. It's why I'm paid, it's why I have the readership I have. A blog's biggest strength is the personality it has, and the writers would do well to let their personalities come forth in their writing, otherwise you might as well just read a dry newspaper.
"4. Always ask questions. Don't sit there and do nothing as a company announces a product you're not too sure about. Even if it's of developers you trust."
We do ask questions. A lot of them. Most blogs do. Whether or not PR answers them is another matter entirely.
"5. Only accept the freebies if you're a fledgling blog site. Otherwise decline them, put them up for auction or something else."
You're net getting your hands on all my free stuff.
"6. If you're ever reviewing games: FINISH THEM. Play 'til the credits roll. Dabble in New Game+ if you can. Don't do what Jim Sterling did and do a terrible Zero Punctuation parody and a review of Halo Wars that only covered up to chapter 3 in the campaign. (Of course, this applies to ALL reviews, not just ones from blogs.) "
First of all, my video review had nothing to do with Zero Punctuation, I just happen to be British and it's borderline offensive for you to say that. Second, you're dredging up an addressed issue where I reviewed a game with an HOUR of gameplay left to go. I will always disagree that videogames need to be completed fully before a review can be done. It's always good to strive for it, but it's not required. If you know a game's a piece of shit, it's a piece of shit.
Otherwise, I'll just echo Nick when I say it's very easy for you to bring these points up without knowing the full nature of our job. At the end of the day, we're a successful site so we're doing something right. Your concerns are appreciated, but of course, if you dropped the insults and accusations, I might listen just a bit more closely.
Owned.
I don't know why you would post this on Dtoid though. They are an extremely successful site, so I don't think they are going to use this advice. One last thing: If I was someone who reviewed games, I would take the swag that a game company sent me, and if the game was awful, I would give it a crappy rating, and then thank the company for the free stuff.
Another important aspect of writing is knowing your audience, and I gotta tell you, I don't think you've found your outlet here. YOu're barking up the wrong tree.
I also want a web designer. Blogs all look the same. Content is delivered in the same way. I hate it. I want things to be different. I want an article written six years ago to be interesting to read today and be easy for someone to find. So all this rumor mongering and "news" is out. That's what forums are for.
Also one thing I'd like to never do, I know I've done it before and will do it again, but I'd like never to do it, is to respond to criticism. It's a waste of time and makes you look less professional. It's better to just make improvements. But then again, some people's opinions are just there to insight reactions. This is the internet after all.
I can't tell if that's directed towards me or the comments. If it's the latter, I laugh.
And for that, I laugh.
That's one of the worst things you can do in this medium in my opinion, and will just make a website into another news/link dump. You can respond to your audience in a professional manner, and not sound unprofessional. If you don't, it makes you look stuck up. Jim Sterling responds to negative comments: Kotaku bans you.
"Also one thing I'd like to never do, I know I've done it before and will do it again, but I'd like never to do it, is to respond to criticism."
For one thing, whenever Jim posts something critical of game blogging/journalism/etc., obviously he's including himself too-- often specifically.
For another, the burden of being critical is that you have to be able to argue your case so well that the reader will feel that your credibility justifies the criticism; some here think TonicBH did that, others not.
Great user guide - Some rumors are acceptable, and some snark is okay if used correctly. Otherwise, fantastic!
I wish this were the case, but it's just not feasible at all. No one is going to pay for someone to sit around all day and just read stories, as much as I am now sadly qualified to do that because that is my job in real life. Most mainstream media sites can't even afford copy editors (and almost all of the Web-based ones don't want them, period) and those that have them are cutting them left and right for no reason other than "they eat money."
Would I love to copy edit for the entire ModernMethod network and not just do it when I happen to be around Tomopop? You bet. But the truth is it's not economically feasible now and it NEVER will be feasible. Not on Destructoid, not on Kotaku, not on IGN. Copy editing in gaming journalism dies with the last print magazine.
Case and point, I'd say.
Melodramatic, some? Nobody acted like they were buttraped. Even I, who had some rather offensive accusations (bad Zero Punctuation parody?) made wasn't super mad at him.
Some people agreed with him, some did not. There has been FAR more outrage and butthurt and insulting done in response to my frontpage posts. Let's not pretend this guy got put through a woodchipper.
But another reason I say this is because some games just may be unwinnable. I can't cite any examples now (my apologies) but I'd rather read a review than wait for Reviewer X to finish something that can't be. Of course that's a ludicrous example as anyone would stop playing if there was a game-breaking glitch or something impossible to beat, but what if the game is honestly that bad? Velvet Assassin comes to mind as a review here.
I'm not saying that people should review just the games they like or good games in general, but the "beat to completion" thing is a bit much.
It makes the review perhaps more robust, arguably. But consider chess. You'll want to have played a full game of chess to recommend the game to someone interested, but experiencing the full breadth of situations in a game of chess isn't essential to providing an assesment of one's enjoyment of it.
Certainly there are games with heavy narrative that could benefit from a full assessment of that content. But ultimately, I think a review based on the assessment of play mechanics and the nature of story delivery is good enough for me.