A few days ago my store received this e-mail. I had my manager print an extra copy so I could post it on Dtoid. Here's an excerpt from this e-mail:

A regualr customer, Joy Simpson, was waiting as she had for the last couple of weeks for a Wii. She bought the last one. As she was leaving a little boy who was wearing a surgical mask an loding his hair asked the GA if they had any Wiis and he said, "We just ran out." The woman walked over to the boy and his father and without saying a word, gave them the Wii she just bought. She didn't ask for money, just gave it and walked out.

Within 24 hours of hearing the above story, store Ops and PR collected gift cards for Ms. Simpson. Below is a excerpt from an e-mail following the store manager's interaction with the customer:

I got the gift cards and we called Ms. Simpson to come to the store and told her that we had something for her. When she arrived she brought brownies for the store. We talked to her about the incredible deed she did, and how impressed GameStop with what she did that we wanted to show her our appreciation with $250 in gift cards. She broke down. Apparently last year she lost her 18 year old daughter in an accident and has one child left. That is who she bought the Wii for.
She then instructed us to take $100 of the gift cards and give them to the little boy to use on games.

/tear