A few weeks ago, I read a post by
Cowzilla called
The Ladies Love Nintendo and Nintendo Loves the Ladies. Not quite
the ugly friend of the hot girl anymore, are you, Nintendo? In case you were too uninspired to click on any of the previous links, here is the video from
Cowzilla’s post:
Nintendo is targeting the casual gaming demographic. Shocker, I know. But, it seems, Nintendo is really making an effort to court the ladies. From grannies to sexy, singles. From those who are already hardcore gamers to those with a tendency to turn the DS to steer in MarioKart. All these women get invited to parties by their “alpha female” acquaintances then they each get a free Nintendo DS.
But it’s not just “alpha females” and their friends who love the DS. Famous girls play, too!
For these busy ladies, the DS obviously provides a little solitary getaway from their hectic lives.
Fun, thought-provoking, relaxing. The Nintendo DS! Like a soothing massage that makes you giggle. A hobby that could lead you to a hubby. “Like a Tupperware party for the 21st century.” Wait a minute, Nintendo, you don’t have to give your product away. I could totally hock it for you.
Product parties are a rite of passage for most American females. It works like this: a friend or co-worker tells you she is having a party and invites you. She adds on that she will be selling Avon/Pampered Chef/Longaberger Baskets/Sex Toys at said party…but, don’t worry, you don’t have to buy anything. Then you go and eat the free food, looking through a catalogue for the cheapest item you can find because, despite her claim, you do feel obligated to buy something. A Pampered Chef ice cream scoop for $19.99? What a steal.
These parties serve the companies and hostesses well. The company gets people to sell their products without having to pay them anything up front. The hostess gets prizes and discounts for meeting certain quotas.
My suggestion to Nintendo is to start utilizing this business model. Though I have always secretly vowed never to host a product party, I would make an exception for Nintendo. Perhaps they could charge me $500 for a Nintendo At-Home Sales Starter Kit which would include 5 Pink Nintendo DS Lites, five games their marketing research shows would appeal to women, and a pretty catalogue featuring more games and Nintendo-certified accessories.
Nintendo could then let me earn a 15% commission from my sales. Like all those other companies bank on, they could be fairly confident that I would put my earned money back into Nintendo purchases.
Come on, Nintendo, it’s a win-win.
Unfortunately, this plan would never really work. While the target would be women, Nintendo couldn’t exclude men. We could have another generation of traveling salesmen introduced into society.
What other flaws do you see arising from Nintendo product parties? Or do you think parties like this could actually be a good thing? Would your girlfrien/mom/granny go to a Nintendo party? Ladies, would you want to host a party like this, especially if it meant getting kickbacks from Nintendo? Gentlemen, would you want to get in on it or would you be willing to leave it to the ladies?
WiiWare Parties. You can use that if you want.
Seriously, this would probably work. But there has to be a way to get DS's in people's hands for cheap through these parties. No body buys a single item from over $100 at those parties. Its usually accumulation of small items.
Lack of repeat business is the bane of these schemes, though. You end up having one party for your friends, and you start to feel a bit cheesy, running the same party with the aame friends again. Play segments for the parties might help both sell more stuff and call more people in.
Its all about making sure people have the hardware. Hostess's should make sure they have at least two/three of the units, to make sure the multiplayer/wireless games are demoed.
. . . I mean . . . not that I'm familiar with this stuff . . . not that I won loads of Pampered Chef stuff . . . uuuh . . . get me a beer, dang it! . . .yeah,that's it . . .
(Killer freeping idea!!!! @_@)
That said, I'm sure my girlfriend would love a chance to participate in some kind of Nintendo-based lanparty... but a gathering with the intent to sell items would probably be a turn off.
I don't find the idea particularly keen either...
But it's still an interesting idea! I'm sure there are plenty of 'women in the city' that could find that 'fashionable'... or something?
at least then I'd have a reason to wear that garter belt..
Wait, why do I know what a Mary Kay Party is?
Another example. I had a bunch of people over in January after Mass Effect came out. Many of them had heard of the game but didn't know if they wanted to spend the money or not. I played it for about 10 minutes, and the next day they all went out and bought it.
I'm sure everyone can think of examples of a time they had someone over to play a new game and those same people ended up purchasing that game later because they liked it so much. This is Nintendo's thought process. The women don't feel bad about spending the money on the product, because they actually really enjoy using it. That's why this idea would work. Nintendo has a great product that people want to buy.
Can you imagine how many Wii's have been sold because someone played Wii Sports at a friends house for 20 minutes and afterwards they HAD TO HAVE ONE!!! Just think about that ...
Sure, but those are neither sleek or sensual.
. . . I've said too much . . .
[i]"I'm in love with an uptown girl
You know I've seen her in her uptown world
She's getting tired of her high class toys"[/i]
So...now she needs a Nintendo DS!
@bloodylip: You're good at the math.
Sans the gun.
WHY SO SERIOUS??
P.S It was in fact saying great job your kind of blogs are the reason cblogs are made IT'S CALLED A COMPLAMENT deal with it bitch! Annnnnnnnd I'm OUT!
You just got surved.
Nah, I'm just messing. Have at her.