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"You know, black is this year's pink."
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>>Video Games are this year's pink.<<

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>Logan Griffen, Moonlight
>Chuck Bartowski, Chuck

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SilverDragon1979
Ding, Dong...Nintendo Calling
ThisYearsPink | 11:55 AM on 07.22.2008 30 comments


A few weeks ago, I read a post by Cowzilla called The Ladies Love Nintendo and Nintendo Loves the Ladies. Not quite the ugly friend of the hot girl anymore, are you, Nintendo? In case you were too uninspired to click on any of the previous links, here is the video from Cowzilla’s post:



Nintendo is targeting the casual gaming demographic. Shocker, I know. But, it seems, Nintendo is really making an effort to court the ladies. From grannies to sexy, singles. From those who are already hardcore gamers to those with a tendency to turn the DS to steer in MarioKart. All these women get invited to parties by their “alpha female” acquaintances then they each get a free Nintendo DS.



But it’s not just “alpha females” and their friends who love the DS. Famous girls play, too!







For these busy ladies, the DS obviously provides a little solitary getaway from their hectic lives.

Fun, thought-provoking, relaxing. The Nintendo DS! Like a soothing massage that makes you giggle. A hobby that could lead you to a hubby. “Like a Tupperware party for the 21st century.” Wait a minute, Nintendo, you don’t have to give your product away. I could totally hock it for you.



Product parties are a rite of passage for most American females. It works like this: a friend or co-worker tells you she is having a party and invites you. She adds on that she will be selling Avon/Pampered Chef/Longaberger Baskets/Sex Toys at said party…but, don’t worry, you don’t have to buy anything. Then you go and eat the free food, looking through a catalogue for the cheapest item you can find because, despite her claim, you do feel obligated to buy something. A Pampered Chef ice cream scoop for $19.99? What a steal.



These parties serve the companies and hostesses well. The company gets people to sell their products without having to pay them anything up front. The hostess gets prizes and discounts for meeting certain quotas.

My suggestion to Nintendo is to start utilizing this business model. Though I have always secretly vowed never to host a product party, I would make an exception for Nintendo. Perhaps they could charge me $500 for a Nintendo At-Home Sales Starter Kit which would include 5 Pink Nintendo DS Lites, five games their marketing research shows would appeal to women, and a pretty catalogue featuring more games and Nintendo-certified accessories.



Nintendo could then let me earn a 15% commission from my sales. Like all those other companies bank on, they could be fairly confident that I would put my earned money back into Nintendo purchases.

Come on, Nintendo, it’s a win-win.

Unfortunately, this plan would never really work. While the target would be women, Nintendo couldn’t exclude men. We could have another generation of traveling salesmen introduced into society.



What other flaws do you see arising from Nintendo product parties? Or do you think parties like this could actually be a good thing? Would your girlfrien/mom/granny go to a Nintendo party? Ladies, would you want to host a party like this, especially if it meant getting kickbacks from Nintendo? Gentlemen, would you want to get in on it or would you be willing to leave it to the ladies?



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28 comments | showing # 1 to 28
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Tubatic's Avatar - Comment posted on 07/22/2008 12:20
Tubatic
TYPink, you're a genius!

WiiWare Parties. You can use that if you want.

Seriously, this would probably work. But there has to be a way to get DS's in people's hands for cheap through these parties. No body buys a single item from over $100 at those parties. Its usually accumulation of small items.

Lack of repeat business is the bane of these schemes, though. You end up having one party for your friends, and you start to feel a bit cheesy, running the same party with the aame friends again. Play segments for the parties might help both sell more stuff and call more people in.

Its all about making sure people have the hardware. Hostess's should make sure they have at least two/three of the units, to make sure the multiplayer/wireless games are demoed.

. . . I mean . . . not that I'm familiar with this stuff . . . not that I won loads of Pampered Chef stuff . . . uuuh . . . get me a beer, dang it! . . .yeah,that's it . . .

(Killer freeping idea!!!! @_@)
Arttemis's Avatar - Comment posted on 07/22/2008 12:20
Arttemis
Product parties revolving around casual, non-story intensive, toy-games (while they may be fun to many people) don't interest me... so any kind of gathering revolving around such items intrinsically doesn't interest me either.

That said, I'm sure my girlfriend would love a chance to participate in some kind of Nintendo-based lanparty... but a gathering with the intent to sell items would probably be a turn off.

I don't find the idea particularly keen either...

But it's still an interesting idea! I'm sure there are plenty of 'women in the city' that could find that 'fashionable'... or something?
Sharpless's Avatar - Comment posted on 07/22/2008 12:29
Sharpless
Leave Liv Tyler alone! She saved Frodo from the Nazgul!
Krahsh's Avatar - Comment posted on 07/22/2008 12:29
Krahsh
It's too bad this would never work, if it did however, I think I'd slap on my mrs.doubtfire attire and crash just for to get a cheap DS.
at least then I'd have a reason to wear that garter belt..
big filth's Avatar - Comment posted on 07/22/2008 12:29
big filth
....
king3vbo's Avatar - Comment posted on 07/22/2008 12:34
king3vbo
A Mary Kay party with DS? AWESOME

Wait, why do I know what a Mary Kay Party is?
SilverDragon1979's Avatar - Comment posted on 07/22/2008 12:44
SilverDragon1979
If the party was going to be filled with a bunch of sexy and beautiful up-town 25-30 year old New York City girls, you could SO COUNT ME IN!!! 0:-)
slee's Avatar - Comment posted on 07/22/2008 12:47
slee
Can I just tell you I love your articles You are the reason CBLOGS are done great work!!!!!
Danmartigan's Avatar - Comment posted on 07/22/2008 12:48
Danmartigan
I approve of sexy ladies playing vidya games.
SilverDragon1979's Avatar - Comment posted on 07/22/2008 12:52
SilverDragon1979
So in a sense many of us already have these type of product parties, we just don't make money off of them. For example, I had a big party last summer and at the end of the party I showed off my newly purchased PS3 to all of my guests. Well within about a week or two of that party, about 4 of the people who came all went out and purchased their own PS3.

Another example. I had a bunch of people over in January after Mass Effect came out. Many of them had heard of the game but didn't know if they wanted to spend the money or not. I played it for about 10 minutes, and the next day they all went out and bought it.

I'm sure everyone can think of examples of a time they had someone over to play a new game and those same people ended up purchasing that game later because they liked it so much. This is Nintendo's thought process. The women don't feel bad about spending the money on the product, because they actually really enjoy using it. That's why this idea would work. Nintendo has a great product that people want to buy.

Can you imagine how many Wii's have been sold because someone played Wii Sports at a friends house for 20 minutes and afterwards they HAD TO HAVE ONE!!! Just think about that ...
Cowzilla3's Avatar - Comment posted on 07/22/2008 12:58
Cowzilla3
Sounds good to me, then maybe my girlfriend would stop being embaressed by that fact that she plays on the DS all the time.
Elitechief27's Avatar - Comment posted on 07/22/2008 13:04
Elitechief27
Hmmm. That actually sounds like a good idea, but it would take a big time and investment from Nintendo. Why would they put so much effort into something that would only give them a few more sales when they are already printing money by doing what they're doing right now?
Elitechief27's Avatar - Comment posted on 07/22/2008 13:04
Elitechief27
Hmmm. That actually sounds like a good idea, but it would take a big time and investment from Nintendo. Why would they put so much effort into something that would only give them a few more sales when they are already printing money by doing what they're doing right now?
bloodylip's Avatar - Comment posted on 07/22/2008 13:09
bloodylip
A $20 ice cream scooper? Buy that shit from the dollar store! You can get 20 of them!
Tubatic's Avatar - Comment posted on 07/22/2008 13:13
Tubatic
@Bloodylip

Sure, but those are neither sleek or sensual.

. . . I've said too much . . .
PsychoSoldier's Avatar - Comment posted on 07/22/2008 13:19
PsychoSoldier
Wow, I just ask my mom if she wants to play SC2 with me and she says yes. No fancy party needed.
ThisYearsPink's Avatar - Comment posted on 07/22/2008 13:24
ThisYearsPink
@SilverDragon:
[i]"I'm in love with an uptown girl
You know I've seen her in her uptown world
She's getting tired of her high class toys"[/i]

So...now she needs a Nintendo DS!


@bloodylip: You're good at the math.
ThisYearsPink's Avatar - Comment posted on 07/22/2008 13:26
ThisYearsPink
Oh, and @sharpless: I actually love Liv Tyler. She's adorable and her DS commercial was the only believable one out of the bunch. I tried to work that into this post, but I couldn't. So, yes, I will leave her alone.
Aertyr's Avatar - Comment posted on 07/22/2008 13:43
Aertyr
Slee's comment creeps me out a little.
bbrigg1's Avatar - Comment posted on 07/22/2008 13:51
bbrigg1
If you host one, can I come dressed as a woman?
ThisYearsPink's Avatar - Comment posted on 07/22/2008 13:54
ThisYearsPink
Only if you look like this...


Sans the gun.
Y0j1mb0's Avatar - Comment posted on 07/22/2008 14:14
Y0j1mb0
Ding, Dong..lol..that always gets me.
Clance's Avatar - Comment posted on 07/22/2008 14:22
Clance
Liv Fucking Tyler. I'd tap that Nintendo DS with her all day.
slee's Avatar - Comment posted on 07/22/2008 15:14
slee
@AERTYR Your concern over my comment scares me.

WHY SO SERIOUS??


P.S It was in fact saying great job your kind of blogs are the reason cblogs are made IT'S CALLED A COMPLAMENT deal with it bitch! Annnnnnnnd I'm OUT!
Tubatic's Avatar - Comment posted on 07/22/2008 16:00
Tubatic
OOOOO!! COMPLAMENT SLAM!!!!!!!!

You just got surved.
Sharpless's Avatar - Comment posted on 07/22/2008 17:24
Sharpless
@ThisYearsPink
Nah, I'm just messing. Have at her.
Brian Szabelski's Avatar - Comment posted on 07/22/2008 19:47
Brian Szabelski
I like the idea, Pink. I ended up bringing my Wii on vacation once and got my mom's side of the family hooked. Now they all own Wiis of their own.
Idsanty's Avatar - Comment posted on 07/23/2008 02:00
Idsanty
Yeah but what if no one... buys... anything. I have literally never met a girl gamer in real life. And every girl I know would most likely not even think about buying a DS just after playing with one. They'd SAY they want one but then be like "eh, whatever!" I don't know, maybe it's just Miami. <_< It's a very neat idea though.
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