I ran across an interesting article in the
New York Times recently. While it is no surprise that we humans will often rationalize decisions we make by downplaying the significance or worth of the options we pass up, apparently primates do it too.
A study was conducted with monkeys and M&Ms (as all good studies are). At the beginning, the monkeys showed no preference over three colors of M&Ms. However, when given the choice between two colors of M&Ms, the monkeys began to prefer a particular color to the point of consistently rejecting the color that had been previously passed up.
I found it difficult not to draw a parallel to the buying habits of videogame consumers. All three current systems provide great gaming opportunity, but there are still those who insist on choosing just one. They then feel the need to rationalize that choice by over-emphasizing their system's strengths and downplaying the benefits of competing consoles.
So congratulations fanboys, you are employing a strategy used by monkeys.
Seriously, the comparison kinda falls flat because there's no inherent difference between different colors of M&Ms other than appearance, while there is between each system... but you're absolutely right, each one has great gaming opportunities and fanboys should STFU.