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Activision: "We might have to stop supporting Sony"
SniperXan | 7:06 PM on 06.21.2009 8 comments


OK, I really have no idea if this has already been posted but here we go in case you missed it.

(From gameindustry.biz written by Matt Martin)

Activision CEO Bobby Kotick has said that his company may have to stop supporting the PlayStation 3 if Sony
does not drop the price of the luxury console.

"They have to cut the price, because if they don't, the attach rates [the number of games each console owner
buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony," said Kotick to The
Times.

"When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP [portable]
too."

According to the report, Activision paid USD 500 million in royalties to Sony last year which, "probably still worked
out at 400 per cent of the profit they made".

He added: "I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it
easy for me to support the platform.

"It's expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a
better return on invested capital on the Xbox than on the PlayStation."

Big releases from Activision this year include a reinvigorated Tony Hawk title complete with peripheral, DJ Hero,
the latest spin-off of the popular Guitar Hero franchise, and Call of Duty: Modern Warfare 2, which Activision
expects to be the "biggest entertainment launch of all time".



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8 comments | showing # 1 to 8
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Zombutler's Avatar - Comment posted on 06/21/2009 19:37
Zombutler
You suck.
fetusmilk's Avatar - Comment posted on 06/21/2009 20:01
fetusmilk
then it looks like i will have to stop supporting activision.
Caffeine Knight's Avatar - Comment posted on 06/21/2009 20:05
Caffeine Knight
sounds like a threat to me punk
Black Nexus's Avatar - Comment posted on 06/21/2009 21:40
Black Nexus
what Origin488 said, this was here 2 days ago, we discussed it , activision lost a billion dollars for saying it, probably getting someone ready to correct it, and we moved on.

gotta keep up with the pace man.
Red TheHaze Veron's Avatar - Comment posted on 06/21/2009 23:02
Red TheHaze Veron
Sorry, meng. Its the internets, a single minute might as well be a day with the pace of information.
Wintersocks's Avatar - Comment posted on 06/22/2009 14:28
Wintersocks
No need too insult the guy.

But try not to be fail, kay?
Holyetheline's Avatar - Comment posted on 06/22/2009 17:57
Holyetheline
It would be insane if that were to actually happen.... but old news is old and it won't.
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