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Seraphis v2.0
i have little patience for unintelligent people | i have perfected the art of hypo-criticism | i can't touch my toes either

Press_Start
..began life as Musery over at Blogspot.com, before it turned all Blogger on us. Having recently become enamored with Dtoid after slowly discovering they're as opinionated and brilliant as moi (nearly), I knew I had found my new home on Teh Intanets.

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I like gamer dna. What I've been doing, what my style is, what my traits are, and an aggregator of all my gaming activity.
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Shin Megami Tensei:Persona 3
Shin Megami Tensei:Digital Devil Saga 2

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Bloggers Wanted: Training

Your complete guide to Destructoid

'How To Fail' by Sony Australia
Seraphis \| 11:48 AM on 03.26.2009	15 comments

Step 1:
Create a new marketing campaign in Australia, for the PS3 game "BUZZ! Brain of OZ".

Step 2:
Tailor the campaign around intelligence, concentration, and general knowledge. This is important as it's all about a quiz game.

Step 3:
Create an email piece to send out to your customers, based on the above:

and the bottom half of the email:

Step 4:
Totally Fail...

Thanks, Sony.
I'll be sure to consentrate hard on this.

**Don't believe me? Here's the direct link from the email:
http://au.playstation.com/emailcampaign/buzzbrainofoz_AU.html

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12 comments | showing # 1 to 12

Half left

Hahahahahahah XD.

EPIC FAIL!

I love it when marketing does this.

Bulkmailer

lmao...That's hilariously pathetic.

de BLOO

Good find.

Sony marketing is Fail. Even hardcore fanboys have realized this.

elsteveo

I thought that is how they spell it in Australia

CRIKEY

CelicaCrazed

I'm pretty sure they did it out of irony....>_>

Ahaha great find!!

Jim Sterling

Haaaahahahaha.

jawshoeuh

it's spelled different in Aus! pinky swear!

mix

Lol, Great find!

Puppy Licks

oh.... SNAP!!

Damn us Aussies are a bunch of dumb fucks hey?

Primo

LOL nice work!

superezekiel

This is Wy im amerikan. bets contry in hte wirld.

HydroTonix

lolwut

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Living the dream since March 16, 2006