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Seraphis avatar 11:48 AM on 03.26.2009
'How To Fail' by Sony Australia

Step 1:
Create a new marketing campaign in Australia, for the PS3 game "BUZZ! Brain of OZ".

Step 2:
Tailor the campaign around intelligence, concentration, and general knowledge. This is important as it's all about a quiz game.

Step 3:
Create an email piece to send out to your customers, based on the above:



and the bottom half of the email:



Step 4:
Totally Fail...



Thanks, Sony.
I'll be sure to consentrate hard on this.

**Don't believe me? Here's the direct link from the email:
http://au.playstation.com/emailcampaign/buzzbrainofoz_AU.html

 
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