The Wii U is a fun game console. It has a lot of potential and Nintendo is doing some things right with their eShop now. However after months of being released we have one huge problem. The console is lacking strong software. Since launch we have had one reasonable launch for the console, Monster Hunter. The game is fun and a lot of people were looking forward to it. However, it was marketed poorly and didn't seem like a big deal. Software for the console is almost nonexistent. We need new highly anticipated titles. The problem is third parties aren't sold on the Wii U's success.
Nintendo has done a very poor job at marketing the Wii U. That is clear and Nintendo needs to show the value in the console. There are many people out there that don't even know Nintendo made a new console. They either don't know a Wii U exists or think that a Wii U is an add-on for the Wii. I have been in a video game store before and had to explain the difference between the two systems. I don't recall seeing any kind of ad or commercial for a Nintendo product other than the 3DS. They really need to figure this out. Also since they are not doing a big presentation at E3, they are dropping the ball once again on marketing. They will still have a presence but not in a way that the big boys like Sony and Microsoft will have. Nintendo with that decision will make themselves look out of place and not in the same league.
The reason I wanted to hit on PR real quick is because I believe this has a compounded impact on the software makers decision to pull the plug on games for the Wii U. The sales for the Wii U are horrible at best. Since launch they are still under 4 million units moved. That is LOW. If I was a publisher, why would I want my game on a platform that is doing so poorly? That is what is going on right now. Grand Theft Auto IV is a highly anticipated title that is coming out this year. And guess what...It is not coming to the Wii U at launch. It may a while down the road but after everyone has already played it or bought it. That is a problem. it doesn't deliver the experience to the Wii U that they need.
Nintendo usually relies on their own regulars to make their consoles. Legend of Zelda, Super Mario, Mariokart, Smash Bros, etc. These games are great for the console and exclusive. However, they don't feed the need for all the gamers out there. They HAVE to get serious about bringing in third party games. They have to mend relationship (like with EA) to bring these games in. They have to show value and that the games will sell on their console NOW. This time is crucial for Nintendo as well since the PS4 and Xbox 720 is right around the corner. They have the next-gen market for themselves now. They need to sell as many consoles as they can before those new consoles come out so they can secure software sales in the future.
When asked about their dilemma Nintendo is always pretty reserved and optimistic about the future of the Wii U. I hope they are right and that the Wii U is a huge success in the end. However, I don't think they are taking the third party issue as serious as they should. They need to get more of these titles on the console or gamers will continue to think of the Wii U as a soft console without any consideration.