As I woke up from a night of drinking, I checked my list of usual websites and stumbled
upon this gem on Joystiq.

To summarize for those that don’t want to read it: Rockstar has integrated a system into
GTA4 where if you hear a song on the in-game radio you can call a number on your in-
game cellphone and if you are a member of the Rockstar Social Club you will get a text
message with a link to Amazon.com’s music store to download the song (DRM-Free) for
either $.89 or .99.

Genius.



This is what companies should be charging for. Not weapons or guns. Not only is this an
ingenious way to make extra money from your game but it’s also a great way to
incrementally sell the soundtrack. Odds are the large soundtrack wouldn’t sell a lot of
copies on its own, but allowing people to buy it song by song is great for the artists and for
anyone playing the game. The best part of this is that it no affects the actual game. There are
no balance issues or controversy over music.

Granted, I will probably not use this service, but I still believe it’s a great idea.

Well done, Rockstar.