A current trend these days in marketing products is using the creative minds behind the product as a spokesperson to sell their products. In a stroke of marketing genius, French retailer FNAC, is using the mug of the master of the Japanese RPG himself, Hironobu Sakaguchi to advertise the upcoming release of The Last Story in one of their branches in Paris, France.
That's not all they're doing, they're also celebrating the upcoming release of The Last Story on the 24th of February with an autograph session with Sakaguchi himself. This is really how you need to market to your audience these days, using a a recognizable and respectable figure like Sakaguchi to advertise your product instead of some actor who has no clue about that the hell they're selling.
and Hironobu Sakaguchi's Facebook