Dear Sony,
Have you ever read The Art of War by Sun Tzu? In it, Tzu states that; “Pretend inferiority and encourage his arrogance”. With the NGP, this is exactly what you have the chance to do. With the time you have remaining in the development of the NGP; you have the perfect opportunity to take advantage of every slip that Nintendo made during the launch of the 3DS. I hope this is what you’re planning on doing as you would be a fool not to. But, perhaps I can help? Offer a little advice coming from the perspective of a gamer and consumer? In order to attack Nintendo’s foothold in the portable game market with the NGP, perhaps you should consider the following few points of wisdom:
1. Price – The Nintendo 3DS launched at $249.99. Almost the entire collective gaming population shat a brick. Despite the 3DS having 3D with no glasses, improved online functionality, much more powerful hardware over the DSi, the ability to take 3D photos, promised movie playback, and an improved eShop. Gamers and the collective gaming media both cried about the cost. This is to your advantage, Sony. Keep the cost down on the NGP. Yes, you’re providing us with a great new and powerful portable with much improved features over the PSP but take careful note of what sort of reaction your enemy received by the masses. If you launch the NGP at anything more than $249.99 (I saw you eying those $299.99 and $349.99 price points!) then you can expect much of the same results that the 3DS was given.
2. Launch Titles – This one is simple. Have a system selling game good to go at launch. Not a week, or a month, or two months after launch but the minute the system hits store shelves. Make it an all new title of one of your best franchises, not a port! Little Big Planet, Uncharted, God of War, or Killzone just about any of these would move a great deal of NGPs. Again, not a port of a current title!
3. Online services – Another simple task for you to take advantage of your enemy’s weakness. Have your online functionality working, completely, at launch. Have the Playstation Store ready to go with plenty of good titles, movies ready to be watched, offer something free to early adopters of your system via online distribution. Anything and everything you have planned for the NGP’s online abilities, have it ready for the general public from the word go.
I know that you might be thinking that these points are all very obvious and, indeed, they are strikingly mundane on paper but do you think you can actually follow them? Given the track record you have with PSP pricing, your portable remained more expensive than its competition for a very long time. At launch it was, on average, at least $100 dollars more then the Nintendo DS. The same can be said for your home consoles as well. Most consumers now believe that consoles no longer launch with system selling games in their initial offerings. This is, for the most part, quite true. Do you think you can change that? The Playstation Network is a great online service; if you can continue to update its functionality then the NGP should easily have the best online community. If you can just manage to follow these three simple guidelines, you will give gamers a better portable launch than what they received with the Nintendo 3DS.