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Brian Szabelski avatar 10:23 PM on 04.01.2009  (server time)
April Fools pranks and why they always aren't so good

You may have noticed that I skipped an April Fools' Day post this year. I decided not to this year. A lot of that was because I ran out of time, which means I only have another 365 days to perfect what I may or may not roll out next year. But another part of it was because I kind of stopped, thought about it, and realized that it really didn't matter. Even though I could have come up with some awful tease that might have sent all of you into tears of joy, it really wasn't worth it because a) no one would believe it or b) people would get pissy at me because I played a cruel trick on them and dashed their hopes.

The biggest problem is that April Fools' Day is the single best day to lose every shred of credibility you have ever had, and on the Internet, cred is like gold bars. Most big gaming sites can either get away with blatantly teasing people or their pranks are goofy enough that people know not to take them seriously from the start. But if you're a smaller fish in the big blogging waters, one bad move can soil your reputation, and most smaller sites really can't afford that. You don't want to be known as "those guys." Sure, good stuff is fun, but when you're starting out, you don't need to shoot yourself in the foot with a fake story about a PS3 price drop.

Plus, it makes work harder for the PR people you'll have to work with, and you really, really don't want to piss them off. They might just take you off their contact lists and uninvite you to every event they'll be holding from now until the end of time. And that makes your job a lot harder unless you can sneak past security. Trust me, publications get blacklisted for a lot less things than a terrible April Fools prank. If they can't trust you, they won't even bother talking to you.

So in short, on April Fools' Day, have fun if you're an aspiring games journalist, but be careful what you write, because you never know what it'll bring about in the end.

Oh, and why all this talk about gaming sites and stuff? I'm following the advice of several people and setting up my own independent gaming site, Eye of the Tiger. There will be video reviews, podcasts and a whole lot more. It launches in a few weeks once I secure the server I'll need and once I find a few other writers to help me out, so be sure to keep an eye out for it. Until then, keep being sexy, Dtoid community. :)
Haha, no. Not really. Why would I ever leave you guys? I'm staying. April Fools, bitches!

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