I found the whole Earth Hour concept interesting, so I decided to write about it as a writing exercise on my WordPress. Read if interested (it's about climate change).

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It's 2:28 AM, I had just opened my web browser and Google is my home page...if you check now, the page [probably] is entirely black -- reason being as Google states: "We've turned the lights out. Now it's your turn - Earth Hour." To sum up what this statement represents; Earth Hour is a national event, where the goal is to have as many people as possible participate in turning off all their lights and make a statement regarding the issues on energy conservation and world climate change.

...Well, I'd like to say this whole thing is adorably humble, but I can't. It was, I'm sure, in Australia 2007 where its roots lie, but now the rest of the world has caught up with it all and begun to really come together, as one, to make that statement. How so? Well, through the usual methods of advertising and promoting: placing big names, celebs, and corporations (certainly EcoGeek will join!) that support so people could adopt further initiative to actually go ahead and actually partake. Now Google has become a promoter, which is a clear vision as to how this whole thing shall play out. Being one of the most visited websites (dozens of dozens of millions of hits daily), awareness truly will be increased.



Though, yes, awareness heightened...I'm not sure it's quite so much for climate change, per say, rather to merely be a part of all this. That's how alot of people are, I'm afraid -- and that's the only problem that persists involving mass-promotions on events. Too often, it becomes more of a pop-culture driven reason rather than an actual interest for change. I am not much different, though; I'll be taking part in Earth Hour...not much because I actually care for the environment as much as I should, but to say that I did if it becomes a big deal. However! Do not misinterpret; it's not that I'm not entirely inept involving these matters -- I'm saying I'm not an avid environment-preserver -- I'll recycle, but I'm not going out of my way for biodegradables.

Now, even with the slight flawed promotional system, it's not to say everyone will just do it to do it. You'll have those who would have done it without the high-profile coverage, or have done it before (in Aussie?). Then you have the people who turn their initiative into an interest -- those who have gone out of their way to learn more about either Earth Hour or environmental climate change and pollutants, et cetera, et cetera. Truth is, there's a multitude of labelable participants that in all of Earth Hour's entirety that, in turn, will combine for one common, honorable cause; be your reasons driven or apathetic, all of this will [hopefully] cause further awareness, so we may continue to protect this Earth. Our home.