How Nintendo Can Fix Their Branding With Wii U - Destructoid

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My name is Christopher Lage, I've been playing video games since I was a small child. The first this I can honestly remember is getting an NES for Christmas when I was 3 and playing the Mario Bros./Duck Hunt Game that came with it. Ever since I've been a gamer. I even spent a few years claiming to be "industry personnel" and it's gotten me into an E3 at a very reduced cost! (Thanks GameStop). Not to mention half of my wardrobe is free advertising for old games. I did work for the company as an assistant manager for three years and now I'm currently a security director for a shopping center.

What I'm currently playing:
New Super Luigi U (Wii U)
Pokemon X (3DS)
The Stanley Parable (PC)

What I'm waiting for:
Super Mario 3D World (Wii U)
The Legend of Zelda: A Link Between Worlds (3DS)
Bayonetta 2 (Wii U)

Player Profile
Wii U code:Magiteknight
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With both Sony and Microsoft now with their cards on the table, eyeing a "Holiday 2013" release schedule what is Nintendo to do with the Wii U? The console's timing was ambiguous at best. With it's November 2012 launch and a six month drought aside from Lego City Undercover, Monster Hunter Tri Ultimate, and Resident Evil Revelations; none of which should have to carry the burden of being system sellers - they're not - how can Nintendo right the ship? The obvious answer is a change in direction of the branding of the system; the easy solution? Learn from the Xbox One's mistakes.

The easiest way to win back the core audience starts with a rebranding of the Wii U system. The perfect place to start is with the Pre-E3 Nintendo Direct. Choose which President of the Company comes out, and say these 4 things: 

1. There is no fee to play pre-owned games on our systems
2. There is no fee to play games online or use our video streaming service
3. The greatest back catalog containing 30 years of titles, in addition to hardware compatibility with Wii software
4. Mario, Zelda, Metroid, Star Fox, Donkey Kong - all in High Definition

And straight out of an epic rap battle, Iwata drops his bananas, or Reggie spikes a ham to the ground and walks off. Queue a sizzle trailer of previously announced and unknown titles with release dates for 40 minutes and the presentation ends.

We're already beginning to see the effects from gamers across the globe in regards to always online, manditory peripherals a la Kinect, and terrible business practices only making the barrier of entry for new players increasingly difficult. Sure, the Xbox One has voice commands and facial recognition so grandpa won't need the controller to watch The Price is Right, or re-runs of Doctor Quinn Medicine Woman, but when the grandkids come around they'll have to pay $60 to pop in the next "family-friendly" dribble that MS expects Rare to waste their talents on if he's not in the room and the kinect can't scan his face to log into his profile? Ballocks.

Nintendo always marches to the beat of their own drum and it's a thumping baseline of games, games, games. No ridiculous business practices (which are anti-consumer), no online passes, no fee for online services which others charge for, none of the nonsense which caused all those PC master race folks to flip-flop from PC to console, and now increasing back to PC as their preferred platform of choice. 

The system so many thought to be dead and buried within the first year of it's life has plenty of opportunity to rise from the grave. And if Nintendo can do what Nintendo does best; which is make games. The Wii U will be the most charming, colorful, and whimsical zombie to grace our eyes.

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